Ancestry’s Black Friday 2024 Sale & Ad

Updated on Saturday, November 2, 2024: As the world’s largest subscription collection of genealogy databases, Ancestry is an outstanding resource for researching your family history. But forgot about paying full price for your membership… that’s because their Black Friday sale is just around the corner. And although the official details have not yet been announced, we’ve been tracking their sales for so many years now that we pretty much know what to expect. Here are our predictions this year:

  • You can expect DNA kits and Ancestry gift membership to be 50% off (or slightly more!) during the annual event. That means you should be able to pick up AncestryDNA for as low as $49. Historically, it’s their best sale of the year.
  • Ancestry’s Black Friday sale usually begins on Thanksgiving day itself and runs through the end of day on Cyber Monday. This year that’s from Thursday, November 28, 2024 to Monday, December 2, 2024.
  • Ancestry always runs a “holiday sale” in the days leading up to the long weekend. Don’t shop it! That’s because it’s never as good as their main event (last year it was up to 40% off their subscriptions).

As always, Ancestry’s Black Friday ad and terms for 2024 will be posted right here on this page as soon as we can independently verify the sale details. Check back again for updates or join our newsletter to stay informed. Happy bargain hunting!


Last Year’s Black Friday Ad


Ancestry’s Black Friday 2024 Sales Schedule

I’m sure you’ll notice Ancestry’s pre-Black Friday sale in the days leading up to Thanksgiving weekend. But I hope you wait! The deal is never as good as what’s usually offered over Thanksgiving weekend. Here is this year’s expected sales schedule for the main event:

  • Expected sale start date: Thursday, November 28, 2024 at 12:01AM ET (that’s on Thanksgiving day).
  • Expected sale end date: Monday, December 2, 2024 at 11:59PM ET (that’s on Cyber Monday).

Ancestry’s Black Friday Ad History

How does Ancestry’s Black Friday sale compare to the deals from last year or the year before? Take a look and compare the ad scans from the last few years by following the links below.

  • 2023: Page 1.
  • 2022: Page 1.
  • 2021: Page 1.
  • 2020: Page 1.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1.
  • 2016: Page 1.
  • 2015: Page 1.

Questions & Comments

What insights do you think your Ancestry DNA test will reveal into your genetic heritage and family history? Let us know in the comments below.

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