Victoria’s Secret Black Friday 2024 Sale & Ad

Updated on Saturday, November 2, 2024: If you’re a regular shopper at Victoria’s Secret, then you’ve probably noticed that they seem to run pretty much the same sales, at the same times, year after year. So right after Christmas in late-December and then again in June you have their semi-annual sales, in early September it’s their Labor Day sale, in October it’s their “Big Fall” sale, and so on. And of course, over Thanksgiving weekend we have their annual Black Friday sale.

And the offers don’t seem to change all that much, especially over Black Friday; there’s always a free tote bag offer with minimum purchase, a pick and choose panty bundle, some featured specials and a storewide discount applied to just about everything else. So, if history repeats itself again this year, as it probably will, here’s what we are predicting at Victoria’s Secret’s Black Friday 2024 sale:

  • Pick and choose any 7 panties for $35 (normally priced at up to $14.50/each).
  • A free tote bag with any $85+ purchase or a free tote bag and blanket with any $150+ purchase.
  • Some sort of “doorbuster” like offer. Last year they let you pick up any items form the Mist & Natural Beauty Collection for $8/each when you bought 5 or more in a single transaction (normally priced up to $24.95 each, limit 30 per order).
  • 40% off site and storewide on nearly everything else.
  • Free shipping and returns on orders of $50+.
  • The sale is expected to run from Wednesday, then day before Thanksgiving, and run through the holiday weekend, ending on Sunday night. This year that’s November 26th through December 1st, 2024.

Of course these are still just our predictions at the moment… as soon as the Victoria’s Secret’s official ad and terms are released then we’ll get them posted for you right here on this page. As always, all of you joined to our newsletter will be the first to know once the details are officially verified by our team.


Last Year’s Black Friday Ad


Black Friday 2024 Sales Schedule

For the last several years Victoria’s Secret has been kicking off their Black Friday sales event on Wednesday, a day before Thanksgiving. This year is expected to be no differrent!

  • Expected BF sale, start date: Wednesday November 26, 2024 (that’s a day before Thanksgiving).
  • Expected BF sale, end date: Sunday December 1, 2024 or while supplies last. Victoria’s Secret’s famous free tote bag offer will likely sell out early. A new Cyber Monday sale is expected to arrive early in the morning on Monday December 2, 2024.

Victoria’s Secret’s Black Friday Ad History

Need to see some of the previous Black Friday ads from Victoria’s Secret? Then follow the links below to view the last few years of ad history.

The Victoria’s Secret sign is illuminated on a chilly evening outside their store in downtown San Luis Obispo, CA. Photo by Witold Sadowski.

Questions & Comments

What are you planning on buying at Victoria’s Secret Black Friday sale this year? Let us know in the comments.

3 thoughts on “Victoria’s Secret Black Friday 2024 Sale & Ad”

  1. I was in a store in ft lauderdale FL this weekend and the gal that worked there said the bags were already sold out even online. I missed out by shopping on black Friday last year as I do every year and they were gone so I thought I’d get a jump start and now they’re done already???. Very disappointing

  2. I only wear Victoria’s Secret’s undies… they are my favorites! I’ll be getting a handful of those and maybe a PINK hoodie on Black Friday. Oh, and of course the tote bag!!!

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