Updated on Saturday, November 2, 2024: GAP is known for running a big site and storewide event on Black Friday and throughout the long holiday weekend. However, you have to be careful and not shop too early because you could miss out on some of the best deals. Here’s a look at what we’re expecting to see from them this year (our predictions are based off of the trends we’ve noticed throughout the years that we’ve been tracking their Black Friday sales).

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Our Black Friday 2024 Sale Predictions at GAP

• GAP often begins their “Black Friday” messaging a few days before Thanksgiving. Last year it was 60% off “Really Big Deals” and 40% off nearly everything else. But if you waited to shop on Thanksgiving day itself, you could have gotten a much better 50% to 60% off site and storewide (similar to what you’ll also see from their sister brand, Old Navy, over the long weekend). So we don’t recommend shopping any of the so called “Black Friday” specials before then.
• In terms of the expiration date, GAP tends to portray a sense of urgency when advertising their promotions. That means you can expect to see a short sales window mentioned within the terms and conditions of their Black Friday sale (likely ending on Black Friday itself). However, when we look at what they usually run immediately afterwards, it’s only the handful of doorbuster deals that seem to vary but the site-wide 50% off deal continues past Cyber Monday.
• You can also pick up free shipping on your total online purchase of $50 or more when you join their rewards program (it’s free to signup on their site).
• All GAP stores, included those located within the 200+ malls and outlets nationwide operated by the Simon Property Group, are expected to be closed on Thanksgiving day itself.
• GAP’s Black Friday sale is usually offered at Gap, GapBody, GapKids, and babyGap stores (and corresponding store websites) in the U.S. only. Gap Factory Outlets are always excluded from the offer.
• No extra discounts are offered on gift card purchases and non-merchandise items (i.e. shipping & handling charges, taxes, etc.). No extra discounts offered on select items labeled as “doorbuster”.
• Most importantly, should you shop this event or skip it? Generally, if you look at what people are posting on Reddit, consensus is that After Christmas and Labor Day sales often bring out the best clearance deals on clothing. But GAP’s Black Friday sale is often pretty good too so if you need to refresh your wardroom for the winter, it’s not a bad time to do so.

We’ll post a copy of GAP’s Black Friday 2024 ad the moment it becomes available. Be sure to either bookmark this page and check back regularly for updates or join our newsletter to stay informed as news happens.

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Last Year’s Black Friday Ad

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Black Friday 2024 Start & End Dates

GAP’s Black Friday sales typically consist of a few very similar short events that begin a few days before Black Friday and end a few days after Cyber Monday. So even though you’ll see a lot of “ending today” type of messaging coming from them, on the most part, the discount levels are pretty much the same.

• Expected Early BF sale: Monday November 25, 2024 through Wednesday November 27, 2024.
• Expected BF start date: Thursday November 28, 2024 (that’s on Thanksgiving day). Just keep in mind the GAP store near you may be closed on Thanksgiving.
• Expected BF end date: Tuesday December 3, 2024.

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Ad History

We’re including an archive of GAP’s previous Black Friday ads below. Enjoy!

• 2023: Page 1 and 2.
• 2022: Page 1 and 2.
• 2021: Page 1 and 2.
• 2020: Page 1 and 2.
• 2019: Page 1 and 2.
• 2018: Page 1, 2, 3 and 4.

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Questions & Comments

Will you be heading out to your nearest GAP store or will you be shopping from home this Thanksgiving weekend? What’s on your shopping list? Let us know in the comments section below.