If you’re expecting, just had a baby, or know someone who is, Black Friday is the perfect time to save big on maternity and postpartum essentials. Here’s everything you need to know about A Pea in the Pod’s upcoming 2025 Black Friday event—from the likely start dates to what you can expect to buy, along with some tips on how to maximize your savings.

When Does the A Pea in the Pod Black Friday Sale Start?

Based on patterns from previous years, A Pea in the Pod’s Black Friday sale is expected to kick off on Tuesday, November 25, 2025. That’s two days before Thanksgiving, so you’ll have plenty of time to shop the deals online before the holiday rush begins.

The event is likely to run throughout the entire Black Friday week and possibly into Cyber Monday, which falls on December 1, 2025.

What Discounts Can You Expect?

A Pea in the Pod’s Black Friday sale is expected to offer up to 40% off everything sitewide. In addition to the general sitewide discount, you can also expect to find deals of up to 70% off select pregnancy and postpartum styles. These deeper discounts are typically applied to clearance items, seasonal styles, or special doorbuster deals that may sell out quickly, so it’s worth checking back frequently throughout the sale.

Last year, shoppers had to use the promo code WISHLIST at checkout to get the discounts, so you’ll want to keep an eye out for this year’s promo details. While a similar structure is likely, it’s always best to check A Pea in the Pod’s site for the most up-to-date information once the sale goes live.

Free shipping is typically offered on all online orders of $150 or more during the Black Friday event.

What to Buy During the Sale

A Pea in the Pod’s Black Friday sale covers nearly everything you might need during pregnancy and beyond. Whether you’re building out a maternity wardrobe, shopping for postpartum recovery, or picking up gifts, there’s plenty to choose from. Here are some key categories to watch for:

1. Maternity Clothing

Comfort is key during pregnancy, and A Pea in the Pod specializes in stylish, high-quality maternity clothing that doesn’t sacrifice functionality. With up to 40% off sitewide and select items at 70% off, Black Friday is the ideal time to grab essentials like:

• Maternity jeans: Look for styles with stretch panels and supportive waistbands that grow with you throughout your pregnancy.
• Dresses and jumpsuits: These versatile options can take you from casual outings to holiday parties without compromising comfort.
• Leggings and loungewear: Soft, breathable fabrics make these a go-to choice for relaxing at home or running errands.

2. Postpartum Styles

Recovery and comfort are equally important in the postpartum period. A Pea in the Pod’s Black Friday sale often includes significant discounts on items designed for this phase, such as:

• Nursing bras and tops: These essentials make breastfeeding easier and are designed for convenience.
• Supportive leggings and shapewear: Postpartum leggings often provide extra support to your midsection as your body recovers.
• Relaxed loungewear: Comfortable options for staying at home with a newborn are always a good investment.

3. Seasonal Must-Haves

Given the timing of the sale, it’s a great opportunity to stock up on seasonal essentials. If you’re due during the colder months, you can take advantage of discounts on:

• Maternity coats: Warm, stylish outerwear designed to accommodate your growing belly.
• Layering pieces: Sweaters, cardigans, and thermal basics are perfect for winter.
• Holiday outfits: Dresses and festive maternity styles often see major markdowns.

4. Clearance Deals

With some styles discounted by up to 70%, the clearance section is worth exploring during Black Friday. This is where you’ll typically find seasonal items, overstocked styles, and last-chance pieces at the deepest discounts. Act fast, though—these items tend to sell out quickly.

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Last Year’s Black Friday Ad

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Black Friday Ad History

Need to see some of A Pea in the Pod’s older Black Friday ads? Want to compare this year’s deals to last year’s? Then follow the links below to view their ad archive.

• 2023: Page 1.
• 2022: Page 1, 2, 3, 4, 5, 6, 7 and 8.
• 2021: Page 1.
• 2020: Page 1.
• 2019: Page 1 and 2.
• 2018: Page 1 and 2.
• 2017: Page 1 and 2.
• 2016: Page 1.
• 2015: Page 1.
• 2014: Page 1 and 2.

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Questions & Comments

What do you plan on getting this year over Thanksgiving weekend at A Pea In The Pod? Where else will you be shopping for quality and fashionable maternity wear at reduced prices? Let us know in the comments below!