If you’re a fan of their signature charm bracelets, necklaces, or accessories, Alex and Ani’s Black Friday sale will be an excellent opportunity to add to your collection or find gifts for family and friends at discounted prices. From the likely sale dates to expected discounts and other key details, here’s everything you need to know to prepare for the annual event.
Sale Dates: When It All Begins
The 2025 Black Friday Sale at Alex and Ani is expected to kick off on Thursday, November 27, 2025, at 8:00 AM EST and run through Monday, December 1, 2025, at 11:59 PM EST. That should give you five full days to browse and take advantage of the offers.
While details could change, we’re expecting a similar deal to last year’s sale, where you could save up to 50% off over 1,500 styles and get an additional 20% off with a promo code (last year’s code was EXTRA20).
However, it’s important to note that this sale, like in previous years, will likely come with a few restrictions. Discounts aren’t expected to apply to e-gift card purchases or corporate gifting orders, and no price adjustments will be available for purchases made prior to the sale. Additionally, you likely won’t be able to combine these Black Friday discounts with other promotions, offers, or discount codes unless otherwise specified.
What to Buy During the Sale
One of the best parts of Alex and Ani’s Black Friday Sale is the wide variety of styles included in the discounts. Whether you’re shopping for yourself or for gifts, there’s likely to be something for everyone. Based on previous years, here are some key items and categories to keep an eye on:
1. Charm Bracelets
Alex and Ani is best known for their charm bracelets, which are both stylish and sentimental. With hundreds of designs to choose from, these pieces make perfect gifts for loved ones or even a meaningful treat for yourself. Look for bracelets featuring initials, symbols of love, friendship, or positivity, as these are among the most popular styles.
During Black Friday, many charm bracelets—especially classic and seasonal designs—are likely to be included in the sale, so you’ll want to check out the selection early to snag your favorites.
2. Bangles and Cuffs
If you prefer a sleeker look, Alex and Ani’s bangles and cuffs are worth exploring. These styles often feature minimalist designs with subtle details, making them versatile for both casual and dressy outfits. Whether you’re stacking multiple pieces or wearing a single statement bangle, there’s a good chance you’ll find discounts on these timeless accessories.
3. Necklaces
From dainty chains to bold pendants, Alex and Ani’s necklace collection offers something for every style. Look for pieces that feature symbolic charms, crystals, or inspirational words—these necklaces not only look beautiful but also carry personal meaning. Black Friday is a great time to pick up some of these versatile designs, especially if you’re planning to gift them.
4. Earrings
Alex and Ani’s earrings range from simple studs to more intricate drop styles, many of which are inspired by nature, symbols, and spirituality. During the Black Friday Sale, you can expect to see discounts on a variety of styles, so this is the perfect chance to refresh your earring collection.
5. Gift Sets
If you’re shopping for holiday gifts, keep an eye out for Alex and Ani’s curated gift sets. These often include coordinated pieces like bracelets and necklaces, and they come packaged beautifully—making them ideal for gifting. Black Friday deals can make these sets even more affordable, so they’re worth checking out early in the sale.
Last Year’s Black Friday Ad
Black Friday Ad History
Is Alex and Ani’s Black Friday sale this year as good, better or worse than those from previous years? Follow the links below to view their ad archive to compare!
- 2024: Page 1, 2 and 3.
- 2023: Page 1.
- 2022: Page 1, 2 and 3.
- 2021: Page 1.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
- 2018: Page 1.
- 2017: Page 1 and 2.
- 2016: Page 1 and 2.
Questions & Comments
What are you planning on getting at Alex and Ani this Thanksgiving weekend? Leave your comments below.