Alice & Olivia’s Black Friday 2025 sale is just around the corner. Based on previous years, the event is expected to kick off on Monday, November 24, 2025, and run through Sunday, November 30, 2025, at 11:59 PM ET. For those planning to shop either in-store or online, here’s a look at what you can expect.
Sale Details: When and Where to Shop
The 2025 Black Friday sale will likely be available across Alice & Olivia’s retail stores in the United States and Canada, as well as online at their official website. Keep in mind that outlet locations are typically excluded from these promotions.
No promo code is usually needed to take advantage of the offers. Whether you’re shopping online or in-store, eligible items will already be marked down. If you’re shopping online, head to the sale section or look for items flagged with discounted prices—everything eligible will already reflect the markdown.
The sale is expected to run for a full week, giving you plenty of time to browse and make their selections. That said, since some styles and sizes sell out quickly, it’s best to shop earlier in the week if you’ve got your eye on a specific piece.
How Much You Can Save
Alice & Olivia’s Black Friday sale usually features 25% off select styles, but the real value lies in the fact that the discount typically applies to sale items as well. That means you’ll be able to stack savings on already reduced prices—bringing the total discount on some pieces to as much as 70% off.
For example, let’s say a dress is already marked down from $500 to $300. With an extra 25% off during the Black Friday sale, you could get it for $225—a significant savings for a brand that’s known for its premium quality and unique designs.
It’s worth noting, however, that not all items will be included in the promotion. Like most Black Friday sales, Alice & Olivia will likely have a curated selection of styles eligible for the discount. This often includes seasonal pieces, accessories, and select clothing, but you shouldn’t expect the entire catalog to be part of the sale.
What to Buy: Key Pieces to Look Out For
Alice & Olivia is known for its bold, modern designs, statement pieces, and a touch of playful femininity. During Black Friday, the sale usually features a mix of clothing, accessories, and more. Here are a few categories and styles to watch for:
1. Statement Dresses
Alice & Olivia is famous for its show-stopping dresses, whether you’re looking for something chic and simple or bold and dramatic. From cocktail dresses to evening gowns, the Black Friday sale often includes a variety of styles. If you’ve got a special event coming up or you just want to treat yourself to a standout piece, this is the perfect time to shop.
2. Tailored Pieces
The brand’s blazers, trousers, and matching sets are staples for anyone who loves a polished, sophisticated look. If you’re someone who lives in tailored pieces for work or enjoys adding structure to your wardrobe, keep an eye out for blazers and suiting separates in the sale. These pieces are known for their fit and quality, and with the Black Friday discount, they’ll be more accessible than usual.
3. Outerwear
Depending on what’s included in the promotion, you might be able to score deals on coats and jackets. Alice & Olivia’s outerwear often blends functionality with standout style—think luxe fabrics, unique patterns, and thoughtful details. A great coat can instantly elevate any outfit, and Black Friday is an excellent opportunity to pick one up for less.
4. Accessories
If you’re not looking to splurge on clothing, Alice & Olivia’s accessories are a great way to incorporate the brand into your wardrobe at a lower price point. Keep an eye out for handbags, scarves, belts, and shoes in the sale. Accessories are also perfect for gifting during the holidays—another reason this sale comes at just the right time.
5. Sale Section Finds
The fact that Alice & Olivia’s Black Friday promotion usually applies to sale items as well is where you’ll find the biggest savings. Head to the sale section first, where you’ll often find pieces from past seasons at reduced prices. Combine those markdowns with the extra 25% off, and you could score deals at up to 70% off.
Last Year’s Black Friday Ad
Black Friday Ad History
What did Alice & Olivia offer at last year’s Black Friday sale? Were the deals as good? Find out by following the links below to view their previous year’s ad scans.
- 2024: Page 1.
- 2023: Page 1.
- 2022: Page 1 and 2.
- 2021: Page 1.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1.
Questions & Comments
Let us know what you’re planning on getting at Alice & Olivia this Thanksgiving weekend in the comments below.