Known for their zero-drop, foot-shaped designs that prioritize comfort and performance, Altra shoes can be a game-changer for runners and walkers alike. And with their Black Friday sale just around the corner, you can expect to save on many of their best selling footwear and apparel. Here’s a breakdown of what you can expect this year: the likely sale dates, expected discounts, what to buy, and tips to help you make the most of this year’s event.
Sale Dates and Timeline
Altra’s Black Friday Sale is expected to kick off on Friday, November 28, 2025 (that’s on Black Friday itself), and will likely run until Sunday, December 7, 2025. This gives you just over a week to browse the deals and make your purchases.
Just keep in mind, inventory tends to move quickly during these sales—especially for popular shoe models—so shopping early in the sale window is still a good idea.
Discount Levels and What to Expect
When it comes to discounts, you can expect 30-50% off select footwear and apparel during the sale. While this is not a site-wide sale, the discounted items typically include some of Altra’s most popular styles.
For reference, in past years, shoes like the Paradigm 6 and Via Olympus were featured at $85 per pair, down from their usual price of $170 per pair (that’s 50% off).
Here’s a closer look at what kinds of items you can expect to see on sale:
1. Running Shoes
Altra’s running shoes are their standout products, catering to both road and trail runners. Past sales have included discounts on:
- Paradigm Series: Known for its plush cushioning and stability features, the Paradigm is a favorite among runners seeking support for long distances.
- Via Olympus: A premium road-running shoe with maximum cushioning, ideal for high-mileage runners or those who prioritize comfort.
- Lone Peak: A popular trail-running shoe that combines durability and grip for off-road adventures.
2. Everyday Shoes
If you’re looking for versatile shoes for walking, casual wear, or even all-day comfort, Altra often includes a selection of everyday footwear in their sales lineup. This can be a great chance to pick up a pair for non-running purposes.
3. Apparel
While Altra is primarily known for its footwear, their apparel is also worth considering. Past sales have featured discounts on performance tops, running shorts, and jackets designed for comfort and mobility during workouts.
Shipping and Return Policy
Another perk of Altra’s Black Friday Sale is their free 3-day shipping offer, which is usually included during this time. This means you can expect your order to arrive quickly, even during the busy holiday shopping season.
Additionally, Altra typically offers a 30-day return policy during the sale, allowing you to return or exchange items if they don’t work out. This is especially important when purchasing running shoes, as fit and comfort can vary between models. Keep in mind that the return policy applies only to unused items, so be sure to test them out on a clean surface if you’re unsure about sizing.
Things to Keep in Mind
While the sale offers significant savings, there are a few important details to consider:
- Not Site-Wide: This is not a blanket discount across the entire site. The 30-50% discounts apply only to select styles, so be prepared to browse through the sale section to find the best deals.
- Limited Inventory: Popular styles and sizes can sell out quickly, so it’s best to shop early if you have your eye on a specific item.
- Restrictions: Other restrictions may apply, such as exclusions on new arrivals or limited-edition styles. Be sure to read the terms and conditions once the sale goes live.
Last Year’s Black Friday Ad
Black Friday Ad History
Are you wondering what was on sale at Altra’s Black Friday sale last year or the year before that? You can find out by following the Black Friday ad archive links below.
Questions & Comments
Do you have a favorite pair of Altra running shoes that you’ll be looking to buy this upcoming Thanksgiving weekend? Let us know in the comments below.