Amazon’s Black Friday Sale in 2025 is poised to be one of the biggest shopping events of the year, as it is every year. With deals spanning virtually every product category, from tech and toys to home essentials and fashion, the sale offers something for everyone. Whether you’re looking to upgrade your gadgets, snag gifts for the holidays, or stock up on everyday essentials, Amazon’s Black Friday event is always worth exploring.
Here’s a detailed breakdown of what to expect, including the sale dates, top deals, and tips to help you get the most out of the event.
Sale Dates and Duration
The 2025 Amazon Black Friday Sale is expected to span nine days, beginning on Thursday, November 20, 2025, and ending on Black Friday itself, November 28, 2025. After Black Friday, some deals will likely continue through Cyber Monday, December 1, 2025.
As always, Amazon is expected to roll out new Lightning Deals daily throughout the event. These limited-time offers provide some of the deepest discounts, but they are only available for a short window of time—or until the item sells out. If you see a Lightning Deal that interests you, it’s best to act quickly.
What to Expect on Sale
One of the standout features of Amazon’s Black Friday Sale is the wide variety of deals available (everything will be posted at amazon.com/blackfriday). You’ll find discounts across categories like tech, fashion, home goods, toys, beauty, and more. Here’s a look at what you can expect to see based on past years’ sales and this year’s anticipated highlights:
Tech Deals
Tech lovers are always in for a treat during Amazon’s Black Friday event. The sale typically includes discounts on some of the most popular electronics brands and products, including:
- Amazon Devices: Expect discounts of up to 70% off on items like Fire TV devices, Kindle e-readers, Echo speakers, and Ring doorbells/cameras. Amazon consistently offers the best prices on its own devices during Black Friday, so this is the perfect time to invest in smart home upgrades or gift someone a Kindle.
- Headphones: Past years have featured up to 50% off Beats and 40% off Samsung Galaxy Buds. If you’ve been waiting to upgrade your headphones or earbuds, this is the time to do it.
- Laptops and Accessories: Discounts of up to 45% off on brands like HP, Lenovo, and Acer have been seen in previous sales. Whether you’re working from home or gaming, expect deals on laptops, monitors, and other accessories.
Toys & Entertainment
Amazon is a go-to destination for toys and entertainment, especially during Black Friday. Some of the deals to watch for include:
- Disney, Marvel, and Star Wars Toys: In the past, Amazon has offered 50% off on select toys, apparel, and home items from these popular franchises.
- Hot Wheels, Barbie, and More: Last year’s sale featured discounts of up to 40% off on top toy brands, making this a great time to shop for kids.
- Kindle Books: Keep an eye out for discounts on popular Kindle titles, including curated selections. In 2024, books selected by Mindy Kaling were 50% off, so you can expect similar promotions this year.
- Wondery+ Subscriptions: Last year included a free three-month subscription to Wondery+ for exclusive podcast access—ideal for anyone who loves audio storytelling.
Home Essentials
Amazon’s Black Friday Sale is also a great opportunity to score deals on home and kitchen items, just in time for the holidays. Anticipated deals include:
- Christmas Décor: Up to 50% off artificial Christmas trees and decorations from brands like National Tree Company and Puleo.
- Vacuums: Expect discounts of up to 50% off iRobot, Shark, and Dyson models, as well as 20% off Dyson air purifiers.
- Kitchen Appliances: Deals on brands like Cuisinart, Nutribullet, and KitchenAid, with savings of up to 45% off.
- Coffee Machines: Breville, Nespresso, and De’Longhi machines could be discounted by up to 30% off, perfect for coffee enthusiasts.
- Thanksgiving Dinner: If you’re hosting, Amazon Fresh has you covered with holiday meal packages feeding six people for under $5 per person.
Beauty Deals
For beauty enthusiasts, Black Friday is an excellent time to save on skincare, cosmetics, and fragrances. Some of the expected discounts include:
- Skincare: Up to 50% off TruSkin serums and 30% off brands like Clinique and Cetaphil.
- Fragrances: Savings of 40% off scents from Ralph Lauren, Armani, and more.
Fashion Deals
Amazon’s fashion section often gets overlooked, but it’s worth checking out during Black Friday. Anticipated deals include:
- Levi’s Denim: Up to 50% off, along with discounts on Amazon Essentials outerwear.
- New Balance Footwear: Up to 30% off select styles.
- Shopbop Styles: Up to 25% off on curated fashion items.
Travel & Fuel Savings
Black Friday deals even extend to travel and fuel, making it a great time to plan your next trip. Last year’s deals included:
- Hotels and Cruises: Discounts of up to 25% off Hyatt stays and savings of up to $900 on Carnival cruise bookings.
- Car Rentals: Save 30% with Avis and earn Amazon gift card rebates.
- Gas Savings for Prime Members: Prime members could save $0.10 per gallon at select stations or $0.25 per gallon on their next two fill-ups.
Gift Cards and Daily Deals
Amazon often offers additional perks like gift card bonuses and exclusive daily deals during Black Friday.
- Gift Cards: Past promotions have included discounts or bonus credits on gift cards for brands like Apple, Roblox, and Lyft.
- Daily Deals: These rotating offers feature discounts on popular brands like Beats, Sony, and YETI, so it’s worth checking the site daily for new additions.
Tips for Shopping Amazon’s Black Friday Sale
To get the most out of Amazon’s Black Friday event, here are a few tips to keep in mind:
1. Sign Up for Prime
Amazon often reserves certain deals or early access to Lightning Deals for Prime members. If you’re not already a member, consider signing up for a free trial before the sale begins.
2. Use the Amazon App
The Amazon app makes it easier to track deals, set notifications for upcoming Lightning Deals, and quickly check out when you find an item you want.
3. Watch Lightning Deals
Because Lightning Deals are time-sensitive, make a habit of checking the sale page regularly. These deals often feature the deepest discounts but are only available for a limited time or until stock runs out.
4. Compare Prices
While Amazon’s Black Friday deals are competitive, it’s always a good idea to compare prices across other retailers. Sometimes, you might find a better deal or additional perks like free accessories elsewhere.
5. Shop Early, but Check Back
Some of the best deals appear closer to Black Friday or Cyber Monday, so while it’s smart to shop early, don’t forget to check back later in the event for new additions.
Amazon’s Black Friday Ad History
How did Amazon’s Black Friday sale look like last year? How about two year’s ago? Follow the links below to view their previous ad scans and compare the deals to those from this year.
- 2024: Page 1, 2, 3, 4 and 5.
- 2023: Page 1, 2, 3 and 4.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1, 2, 3, 4, 5, 6, 7 and 8.
- 2019: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20 and 21.
- 2018: Page 1, 2, 3, 4, 5, 6, 7 and 8.
Questions & Comments
What do you plan on picking up at Amazon during Thanksgiving weekend? Already have some of your favorite items in your cart? Let us know in the comments below.
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