American Eagle Outfitters is known for offering some fantastic deals during Black Friday, and the 2025 event will likely be no exception. Here’s everything you need to know about the upcoming sale, including the likely dates, discounts, and tips to get the most out of your shopping experience.
When Does the Sale Begin?
The American Eagle Black Friday Sale is expected to kick off on Wednesday, November 26, 2025, just one day before Thanksgiving. American Eagle’s retail stores across the U.S. and Canada and their site, ae.com, will likely be hosting the event. The sale is expected to run through Sunday, November 30, 2025, ending at 5:00 AM ET.
If past years are anything to go by, the Black Friday sale will seamlessly transition into a Cyber Monday event, offering you another two days of online discounts. So, if you miss out on Black Friday, you’ll still have a chance to pick up the deals.
What Discounts Can You Expect?
American Eagle is likely to follow its tradition of offering 30% to 50% off nearly everything across the store. From classic jeans and hoodies to accessories and loungewear, this sale is expected to cover a broad range of categories.
In addition to the percentage discounts, there’s usually a range of doorbuster specials, especially on seasonal items. For example, during last year’s sale, sweaters and pullover hoodies were available for as low as $29 each. It’s reasonable to assume that similar deals will be on offer this year.
What to Buy
American Eagle’s Black Friday Sale typically covers nearly every category, so whether you’re shopping for yourself or buying gifts, you’ll find plenty of options. Here are some popular items to keep an eye on:
1. Jeans
American Eagle’s jeans are consistently one of the most sought-after items during their Black Friday sales. Known for their superior fit and high-quality materials, these jeans are a staple in many wardrobes. Whether you prefer skinny, straight, or relaxed-fit styles, you can expect to find discounts across the board.
2. Hoodies and Sweaters
The fall and winter collections are always a highlight during Black Friday. Last year, sweaters and pullover hoodies were priced at just $29 each, and it’s likely we’ll see a similar deal in 2025. These items are perfect for layering during the colder months or as cozy gifts for family and friends.
3. Aerie Loungewear
Aerie, American Eagle’s sister brand, is known for its comfortable and stylish loungewear. From leggings and bralettes to pajama sets and robes, this category is expected to see significant discounts. Aerie products also make for great holiday gifts!
4. Accessories
Stocking stuffers like socks, hats, scarves, and jewelry are typically included in the sale. These smaller items are perfect for rounding out your holiday shopping list.
5. Outerwear
As winter approaches, outerwear becomes a priority for many shoppers. American Eagle often includes jackets, coats, and parkas in their Black Friday deals, making this the perfect time to invest in a warm, stylish layer for the season.
Last Year’s Black Friday Ad
AE’s Black Friday Ad Archive
What did American Eagle offer at last year’s Black Friday sale? How about two years ago? Follow the links below to view some of their previous Black Friday ads to compare the deals.
- 2024: Page 1, 2 and 3.
- 2023: Page 1 and 2.
- 2022: Page 1, 2, 3, 4 and 5.
- 2021: Page 1, 2 and 3.
- 2020: Page 1, 2 and 3.
- 2019: Page 1, 2, 3, 4 and 5.
- 2018: Page 1, 2, 3 and 4.
- 2017: Page 1.
- 2016: Page 1 and 2.
- 2015: Page 1.
- 2014: Page 1 and 2.
Questions & Comments
What are you planning on picking up this year at AEO over Thanksgiving weekend? Let us know in the comments section below.