If you’re planning to shop American Girl’s Black Friday Sale in 2025, there’s plenty to look forward to. While the official details won’t be released until closer to the sale, we can make some well-informed predictions based on their sales from previous years. Here’s everything you need to know about likely dates, discounts, and tips for shopping the event.

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When Will the Sale Likely Begin?

American Girl’s Black Friday Sale is expected to start as early as Thursday, November 20, 2025, a full week before Thanksgiving. The sale is likely to run through Sunday, November 30, 2025, with a special Cyber Monday promotion following immediately afterward. If you’re planning to shop, it’s best to mark these dates on your calendar, as stock can sell out quickly, especially on doorbuster deals.

The sale will likely be available both in American Girl retail stores and on their website, americangirl.com. Online shoppers can expect to get free shipping on orders over $150.

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What Kind of Deals Can You Expect?

American Girl’s Black Friday deals typically include a mix of broad discounts and deeply discounted doorbuster specials. Here’s what we are predicting based on last year’s sale:

Main Sale Offer: “Buy More, Save More”

The hallmark of American Girl’s Black Friday Sale in recent years has been the “buy more, save more” promotion. This structure rewards larger purchases with steeper discounts, which is ideal if you’re planning to stock up on multiple items. For 2025, the likely breakdown could look something like this:

• Save 20% off orders of $100+
• Save 25% off orders of $200+
• Save 30% off orders of $300+ (often capped at a maximum discount of $100 per order)

Just keep in mind that the discount typically applies automatically at checkout on all qualifying items, so there’s no need to worry about promo codes.

Doorbuster Specials

American Girl’s Black Friday Sale often features a dedicated page of doorbuster specials, where you can find select items marked down by as much as 65% off. These deals usually include popular items such as accessories, outfits, and smaller playsets, making it a great opportunity to grab extras for your collection or gifts for the holidays. Doorbusters are available while supplies last, so it’s a good idea to shop these early, as the best deals tend to sell out quickly.

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What’s Likely to Be Excluded?

While American Girl’s Black Friday Sale offers significant discounts, not everything is included. Some exclusions are standard year after year, and we expect similar restrictions to apply in 2025. Here’s a look at items that are likely to be excluded from the main “buy more, save more” promotion:

• Most 18″ dolls: This includes flagship dolls, such as the Truly Me line, and iconic historical dolls.
• Girl of the Year Dolls: Both the 2024 Girl of the Year, Lila™, and the new 2025 Girl of the Year, Summer™, are expected to be excluded from the promotion.
• Collector Series and Special Collaborations: Items like Kirsten’s™ Surprise Holiday Collector Doll & Book Set, the Barbie® Day-to-Night™ Fashion Pack by American Girl Collector Series, and other exclusive collaborations, including the American Girl x Disney, American Girl x Harry Potter™, and American Girl x NFL Collections, will likely be excluded.
• Create Your Own Dolls: Customizable dolls from the Create Your Own line are also unlikely to be discounted.
• Additional Services and Non-Merchandise Items: Doll Care Center services, dining, special-event tickets, doll salon experiences, gift cards, and gift wrap are almost always excluded from sales.

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Last Year’s Black Friday Ad

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AG’s Black Friday Ad History

Are you interested in seeing some of American Girl’s older Black Friday ads? Then follow the links below to see what they offered during these last few years.

• 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12 and 13.
• 2023: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
• 2022: Page 1, 2, 3, 4, 5, 6, 7, 8.
• 2021: Page 1, 2, 3, 4, 5, 6 and 7.
• 2020: Page 1.
• 2019: Page 1 and 2.
• 2018: Page 1.
• 2017: Page 1, 2, 3, 4 and 5.
• 2016: Page 1.
• 2015: Page 1 and 2.
• 2014: Page 1.

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Questions and Comments

Already know which doll you are you planning on buying for your daughter or granddaughter? Addy, Caroline, Samantha, Kaya? Singers Tenney and Logan? Let us know in the comments below.