If you’ve been waiting to unlock more information about your family history, then Black Friday is usually one of the best opportunities to save on Ancestry’s DNA kits. Ancestry typically offers their best deals of the year during this time, and based on previous trends, we have a good idea of what you can expect this time around.
Here’s a breakdown of the likely sale dates, discounts, and what to look out for when Ancestry rolls out their Black Friday event in 2025.
When Will the Sale Start?
Ancestry’s Black Friday Sale in 2025 is likely to begin on Thursday, November 27, 2025—that’s Thanksgiving Day itself—exclusively at ancestry.com. The deals are expected to last through Tuesday, December 2, 2025, ending at 10:00 a.m. ET. This 6-day window includes the entire Thanksgiving weekend and extends into Cyber Monday.
It’s worth noting that in previous years, Ancestry has also run promotions leading up to Black Friday. For instance, last year they had a “Holiday Sale” starting on November 1st with discounts on the AncestryDNA kit alone. This early offer wasn’t as generous as the Black Friday deal so we recommend not shopping before the main event.
What Were Last Year’s Deals Like?
Looking at last year’s offers gives us a solid idea of what to expect this time around. Here’s what Ancestry offered during their Black Friday event in 2024:
- AncestryDNA + Traits was on sale for $39 (a substantial drop from its regular price of $119). Ancestry called this their “best deal ever” on the DNA + Traits kit.
- 50% off Ancestry gift memberships: These discounts were only valid for new gift memberships and could not be used to renew existing ones.
In addition to these Black Friday offers, Ancestry’s early “Holiday Sale” featured the AncestryDNA kit (without Traits) for $39—down from its usual price of $99.
If history repeats itself, we can likely expect a similar structure of deals this year.
Last Year’s Black Friday Ad
Ancestry’s Black Friday Ad History
How does Ancestry’s Black Friday sale compare to the deals from last year or the year before? Take a look and compare the ad scans from the last few years by following the links below.
- 2024: Page 1.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1.
Questions & Comments
What insights do you think your Ancestry DNA test will reveal into your genetic heritage and family history? Let us know in the comments below.