Known for their luxurious rugs, bedding, furniture, and decor, Annie Selke tends to offer some of their best discounts of the year during their Black Friday event. Based on past sales, here’s what you can expect this time around—from start dates to savings, and everything in between.
When Will the Sale Start and End?
Annie Selke’s Black Friday Sale in 2025 is likely to kick off on Wednesday, November 26, 2025, and run for just over a week. This year, we expect it to officially end on Thursday, December 4, 2025, at 3:00 a.m. EST.
What Discounts Can You Expect?
The Black Friday Sale at Annie Selke is known for offering substantial savings across their product lines directly at annieselke.com, with two main categories of discounts:
- Up to 70% Off Select Items
- Each year, Annie Selke highlights a range of steeply discounted products during their Black Friday event, usually at up to 70% off. In 2024, these doorbuster deals included items like area rugs, decorative throws, and accent pillows.
- 25% Off Sitewide
- For everything else on the site, you can expect a flat 25% off discount during the event. In 2024, the discount applied to almost all regular-priced items across the store, from rugs and furniture to bedding and home accents. To activate this discount last year, you had to use a promo code (CYBER), and it’s likely that a similar code will be required again this year.
- Free Ground Shipping
- Annie Selke has historically offered free ground shipping to customers in the contiguous U.S. during their Black Friday Sale.
What to Shop for During the Sale
Annie Selke specializes in high-end, thoughtfully designed home products that combine quality and style. Here are the key categories to keep an eye on during the Black Friday Sale:
1. Rugs
Annie Selke’s Dash & Albert rugs are one of their standout offerings. Known for their durability, intricate patterns, and variety of materials, these rugs can transform any room. From indoor-outdoor rugs to plush wool options, Black Friday is an ideal time to invest in these statement pieces, especially with discounts of up to 70% on select styles.
If you’re looking for a new runner for your hallway or a large area rug for your living room, the 25% sitewide discount ensures that even the full-priced options are more budget-friendly during the sale.
2. Bedding
Annie Selke is equally well-regarded for their luxurious bedding collections, including comforters, duvets, sheets, and decorative pillows. Whether you prefer crisp, clean linens or cozy quilts, there’s likely to be something for everyone in the Black Friday Sale. With sitewide savings, you can refresh your bedroom or guest room for less—just in time for the winter season.
3. Throws and Decorative Pillows
Smaller home accents like throws and pillows are a great way to add color, texture, or warmth to any space. During last year’s Black Friday event, these items were some of the most heavily discounted, with select pieces offered at up to 70% off. If you’re not ready to splurge on larger items like furniture or rugs, these smaller accents allow you to enjoy Annie Selke’s signature style without breaking the bank.
4. Furniture
While Annie Selke’s furniture tends to sit at the higher end of the price range, the Black Friday Sale is one of the best times of year to invest in these pieces. From stylish chairs and benches to functional storage and side tables, the 25% off discount can make a noticeable difference when it comes to larger purchases.
5. Home Decor
Annie Selke’s selection of decorative accessories—including wall art, lighting, and faux plants—is another category to consider. While these items may not see the steep 70% markdowns, the sitewide discount ensures savings across the board. They’re perfect for rounding out your home design or picking up holiday gifts for friends and family.
Last Year’s Black Friday Ad
Black Friday Ad History
What did Annie Selke offer at last year’s Black Friday sale? What about two or three years ago? Follow the links below to view an archive of their previous years ad scans.
- 2024: Page 1 and 2.
- 2023: Page 1.
- 2022: Page 1 and 2.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1 and 2.
- 2016: Page 1 and 2.
Questions & Comments
Planning on refreshing your living space with elegant and discounted home decor from Annie Selke this Thanksgiving weekend? Then let us know how in the comments below.