If running shoes are on the top of your Black Friday bargain hunting list this year, then your options will almost be endless. Just about all of the major footwear brands, including Hoka, Saucony, Nike, Adidas, On Running and Brooks, along with their respective resellers, go all-out with the deals over Thanksgiving weekend. So what about ASICS? Of course, them too! Here’s a look at what we are expecting to see from them.
Likely Sale Dates and Timeline
Asics’ Black Friday sale is expected to kick off at asics.com on Friday, November 28, 2025, and run through Monday, December 1, 2025, ending at 11:59 PM EST. This four-day window includes Cyber Monday. If last year’s sale is any indication, early access may not be available (although we’ve seen it come in year’s past), so be prepared to shop as soon as the sale goes live.
Remember, the most popular items, particularly the discounted running shoes, are likely to sell out quickly.
The Discounts to Expect
Asics traditionally offers a mix of percentage discounts and fixed-price deals during their Black Friday event. Here’s what you can likely expect for 2025 based on previous years:
- Up to 50% Off Select Shoes
If you’re a runner or fitness enthusiast, this is one of the most exciting parts of the sale. Asics is known for putting a range of their top-rated shoes on sale during Black Friday, with discounts reaching up to 50%. This typically includes popular models like the Gel-Nimbus, Gel-Kayano, and GT-2000, as well as seasonal collections. - Clothing and Accessories Starting at $19.95
Select apparel and accessories are also expected to be deeply discounted, with some items priced as low as $19.95. From running shorts and tights to jackets and compression wear, there’s usually a good variety to choose from. Accessories like running socks, hats, and bags might also be included in these price reductions. - Extra $25 Off Orders Over $175 for OneASICS Members
If you’re a member of the OneASICS™ loyalty program, you could save an additional $25 on orders over $175. To take advantage of this offer, you’ll likely need to enter a promo code—last year, it was CYBER—at checkout while logged into your OneASICS account. Keep in mind that this discount stacks on top of existing sale prices.
Important Terms and Conditions
While the specific details for 2025 haven’t been released yet, here are some of the key terms and conditions from last year’s sale that you might expect to see again:
- Membership Requirements for Extra Discounts: The additional $25 off $175 promotion is exclusive to OneASICS members and applies only to eligible items. To qualify, you’ll need to log into your OneASICS account and meet the minimum purchase threshold after all other discounts have been applied.
- Limited Availability: Discounts are only valid on in-stock items and cannot be applied to backorders, rainchecks, or prior purchases. Once an item is sold out, it’s gone for good.
- No Price Adjustments: Items purchased during the sale are typically final, meaning you won’t be able to request a price adjustment if the same item goes on sale again later.
- Non-Transferable Offers: Promo codes and discounts, including the OneASICS $25 offer, cannot be transferred to other accounts or used for cash value. Make sure you’re logged into the correct account before checkout.
Last Year’s Black Friday Ad
ASICS’ Black Friday Ad History/Archive
What did ASICS offer at their last Black Friday sale? How about the year before that? You can view their older Black Friday ads by following the links below.
- 2024: Page 1, 2 and 3.
- 2023: Page 1 and 2.
- 2022: Page 1, 2, 3, 4, 5, 6 and 7.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2018: Page 1.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1.
- 2014: Page 1 and 2.
Questions & Comments
What new performance shoes or athletic apparel are you planning on picking up this Thanksgiving weekend at ASICS? Let us know in the comments below.