All your favorite yoga and workout gear brands will be running Black Friday sales. That includes Lululemon, Adidas, Nike and, of course, Athleta. Below, I’ll break down everything you can expect from Athleta’s upcoming Black Friday sale in 2025, including the likely sale dates, key offers, what to buy, and a few tips for getting the most out of this annual shopping event.
When Does the Sale Start?
Athleta tends to roll out their Black Friday offers in phases. Here’s how it’s expected to unfold this year:
- Early Access via the Athleta App
Early access is expected to begin on Tuesday, November 18, 2025, exclusively for those shopping through the Athleta app. - General Sale Expected to Begins on November 24, 2025
The full Black Friday sale is expected to open both in stores and at athleta.com on Monday, November 24, 2025. The sale is likely to run through Black Friday weekend, ending on Sunday, November 30, 2025, although it’s possible Athleta may extend the same offer through Cyber Monday.
What Are the Expected Discounts?
Athleta’s Black Friday offers have remained fairly consistent in recent years, and 2025 will likely follow the same pattern. Here’s what you can expect:
- 30% Off Storewide
Athleta typically offers 30% off sitewide during their Black Friday event. This is one of their biggest discounts of the year, and it applies across a wide selection of items, including leggings, sports bras, outerwear, and loungewear. - Free Shipping on Orders of $50+ for Rewards Members
Athleta Rewards Members can also expect free shipping on orders of $50 or more. If you’re not already a member, signing up is free and comes with additional perks like early access to sales and points for future discounts. - Some Exclusions Will Apply
As with most Black Friday sales, there are a few exclusions to keep in mind. Last year’s terms excluded items such as:- 3rd Party Accessories
- Bulk 500 Packs
- Gift Cards
- Packaging, taxes, shipping & handling fees, and international orders
- Items labeled “Daily Steals” (these will already have a reduced price marked)
Additionally, the Black Friday discount typically cannot be combined with other offers, including the Gap Inc. employee discount. If you’re hoping to stack deals, you’ll want to check the fine print carefully.
What to Buy at Athleta’s Black Friday Sale
Here are some top picks to keep an eye on this year:
1. Leggings
Athleta’s leggings are a customer favorite, and for good reason. Styles like the Salutation Stash Tights, Elation Tights, and Ultimate Stash Pocket Tights offer a perfect mix of compression, stretch, and breathability. Whether you’re heading to the gym, yoga studio, or just lounging at home, these leggings are worth the investment—especially when they’re 30% off.
2. Sports Bras
Athleta’s sports bras come in a variety of styles and support levels to suit different activities. The Conscious Crop and Ultimate Bra are two of the most popular options, offering comfort and durability that hold up even during intense workouts. Black Friday is a great time to stock up on these essentials or try a new style at a lower price.
3. Outerwear and Jackets
Athleta’s outerwear combines function and style, making it perfect for outdoor activities or everyday wear. Look for pieces like the Pranayama Wrap, Cozy Karma Jackets, and Down for It All Parkas. These items can be pricey at full retail, so the Black Friday discount is a great opportunity to save.
4. Loungewear and Athleisure
Athleta excels at creating comfortable, stylish pieces that you can wear both at home and on the go. Their joggers, sweatshirts, and pullovers are perfect for lounging or running errands. The Balance Joggers, Studio Wide-Leg Pants, and Coaster Luxe Hoodies are customer favorites that you’ll want to check out during the sale.
5. Accessories
While 3rd party accessories may be excluded, Athleta’s own line of accessories often sees Black Friday markdowns. Look for deals on backpacks, hats, socks, and water bottles to complement your activewear wardrobe.
Last Year’s Black Friday Ad
Athleta’s Black Friday Ad History
Does Athleta tend to repeat their Black Friday sale from year to year or do they typically bring something new? You can compare this year’s deals to those from previous years by following the links below.
- 2024: Page 1 and 2.
- 2023: Page 1 and 2.
- 2022: Page 1 and 2.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2018: Page 1.
- 2017: Page 1, 2, 3 and 4.
Questions & Comments
What are your favorite Athleta yoga, athletic or athleisure gear? Already know what you’ll be getting? Then let us know in the comments.