For anyone looking to score Black Friday deals on phones, wireless plans, and accessories, AT&T Wireless is a retailer worth keeping an eye on. Here’s what to expect this year, including the likely sale dates, what kinds of deals may come, what to shop for, and a few tips to help you make the most of the upcoming event.
When Does the AT&T Wireless Black Friday Sale Start?
AT&T Wireless typically kicks things off well before Black Friday itself, and 2025 will likely be no different. Here’s how the timing is expected to play out:
- Start Date: The sale is anticipated to begin on Friday, November 21, 2025 at att.com. This is exactly one week before Black Friday (which falls on November 28, 2025 this year), giving you a full 10 days to take advantage of the deals.
- End Date: The event is expected to run through the holiday weekend, ending on Sunday, November 30, 2025—or while supplies last.
This extended sale window means you don’t have to rush to shop on Black Friday itself. However, keep in mind that the most popular deals, especially on flagship phones, tend to sell out early. If you have your eye on something specific, it’s best to shop sooner rather than later.
What Kinds of Deals Can You Expect?
AT&T Wireless’s Black Friday sale typically covers a range of products and offers, from phones and smartwatches to accessories and new lines of service. While the exact deals for 2025 haven’t been confirmed yet, here’s what we can reasonably expect based on previous years:
1. Up to $1,000 Off Select Phones
The headline deals at AT&T Wireless during Black Friday are almost always on smartphones. For 2025, you can likely expect up to $1,000 off select phones, which is a significant discount—especially when it comes to higher-end models like the latest iPhones or Samsung Galaxy devices.
These phone deals typically come with specific conditions, such as:
- Activating a new line or upgrading an existing line.
- Trading in an eligible device.
- Committing to a qualifying installment plan or wireless contract.
If you’ve been holding onto an older phone and are ready for an upgrade, this is a good time to make the switch. Be sure to read the fine print, though, as promotions often vary depending on whether you’re a new customer or an existing one.
2. Deals on Smartwatches and Wearables
In addition to phone discounts, AT&T Wireless usually includes offers on smartwatches and other wearable tech during Black Friday. This might include deals on the latest Apple Watch or Samsung Galaxy Watch, either as standalone purchases or as part of a bundled offer with a phone.
For anyone looking to pick up a smartwatch as a gift (or for themselves), the Black Friday sale is a great opportunity to save. These deals often require you to add the smartwatch to a wireless plan, so keep that in mind when planning your purchase.
3. Discounted Accessories
AT&T Wireless also tends to run deals on accessories, including phone cases, chargers, wireless earbuds, and screen protectors. While these discounts aren’t usually as flashy as the phone deals, they’re still worth checking out if you’re in need of new accessories or looking to stock up on essentials.
Popular accessories like Apple’s AirPods, Samsung’s Galaxy Buds, and wireless charging pads are often included in these promotions.
4. Offers on New Lines and Wireless Plans
If you’re considering switching to AT&T Wireless, Black Friday is a good time to look into their new customer promotions. These deals often include discounted phones or bill credits for activating a new line of service.
Existing customers aren’t left out either. AT&T Wireless typically runs upgrade offers and deals on additional lines during Black Friday, so it’s worth checking to see if you qualify for any special promotions.
Extended Holiday Returns
One of the best perks of shopping AT&T Wireless during Black Friday is their extended holiday return policy. For 2025, qualifying purchases made throughout November and into December are expected to be returnable through January 2, 2026.
Here’s what you need to know:
- The extended return window typically applies to eligible purchases made from November 1 through December 20, 2025.
- This policy is especially useful if you’re buying a phone, smartwatch, or accessory as a gift and want the recipient to have enough time to decide if they’re happy with it.
While returns are more flexible during the holiday season, it’s still important to keep the original receipt and packaging, as these are usually required to process a return or exchange.
Last Year’s Black Friday Ad
Black Friday Ad Archive
How did AT&T’s Black Friday sale look like last year? What were the featured phone deals? Follow the links below to view their previous ad scans to find out more.
- 2024: Page 1, 2, 3, 4, 5 and 6.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12.
- 2022: Page 1, 2, 3 and 4.
- 2021: Page 1, 2, 3, 4, 5 and 6.
- 2020: Page 1, 2 and 3.
Questions & Comments
What new phone is on your holiday weekend shopping list? Are you looking out for deals at other stores/carriers such as T-Mobile, Walmart, Best Buy or Verizon Wireless? Or do you just need to extend your existing voice and data plan? Let us know in the comments below.