Bath and Body Works’ Black Friday 2025 sale is still a little ways away, but based on the last decade that we’ve been tracking them, we have a good idea of what to expect. Bath and Body Works’ typically follows a consistent pattern with their holiday promotions, so here’s a look at the likely sale dates, discounts, and everything else you’ll need to know before planning your shopping trip.

Sale Dates for Bath & Body Works Black Friday 2025 Event

Based on previous years, Bath & Body Works’ Black Friday Sale in 2025 will likely begin online on Thanksgiving Day, Thursday, November 27, 2025, and continue in-stores on Black Friday, Friday, November 28, 2025, when the doors open. As usual, the event is expected to run for a limited time only, ending early Saturday morning, November 29, 2025, at 5:59 AM Eastern Time for online shoppers or when supplies sell out.

This means you’ll want to act quickly, especially if you’re planning to shop for the most popular gift sets or fragrance collections. Some items may sell out well before the sale officially ends. If you’re shopping in stores, keep in mind that Bath & Body Works locations are typically closed on Thanksgiving Day itself, so Friday morning is your best bet for in-person shopping.

If you’re shopping online, keep an eye out for early access promotions and special online-only offers, which Bath & Body Works tends to roll out ahead of the general Black Friday rush.

Afterwards, be on the lookout for a new round of Cyber Monday deals coming early in the morning on Monday, December 1, 2025.

What Kind of Deals to Expect

Bath & Body Works is known for its annual Buy-3-Get-3-Free storewide mix-and-match offer during Black Friday, and it’s safe to assume we’ll see the same promotion in 2025. This deal covers most of the store’s inventory, allowing you to mix and match body care, candles, soaps, and more. It’s the perfect opportunity to stock up on your favorite products or knock out some holiday gift shopping.

Last year, Bath & Body Works also sweetened the deal with an extra 20% off your entire purchase if you shopped online on Thanksgiving Day. This promotion required a promo code—last year’s was VERYMERRY—and it applied to the Buy-3-Get-3-Free offer.

Discounted Gift Sets

Another highlight of Bath & Body Works’ Black Friday Sale is the limited-time discounted gift sets available with a minimum purchase. For instance, last year they offered the “A Thousand Wishes Gift Set” for just $40 (valued at $140) when you spent at least $40 online (not offered in stores). These gift sets are usually limited to one per customer and are a great value, especially if you’re gifting or want to treat yourself.

It’s likely we’ll see a similar promotion in 2025, so keep an eye out for the official announcement closer to the sale dates. Just remember that these discounted gift sets typically aren’t included in the Buy-3-Get-3-Free promotion, so you’ll need to plan your purchases accordingly.

What’s Usually Excluded?

While the storewide Buy-3-Get-3-Free deal is generous, there are usually some exclusions to keep in mind. Last year, the exclusions included:

• Holiday Wonder Gift Sets (priced at $40)
• Gift Cards
• Third-party items (like Crocs)
• Limited edition or premium collections

The free items in the promotion are also applied to the three lowest-priced items in your cart. For example, if you add six items to your cart, the three lowest-priced items will be free. If you’re shopping in-store, the same rules apply, so it’s worth doing a little math to maximize your savings.

As always, Bath & Body Works doesn’t typically offer rain checks for out-of-stock items, so you’ll need to shop early to get the best selection.

The My Bath & Body Works Rewards Program

If you haven’t already joined the My Bath & Body Works Rewards Program, Black Friday is the perfect time to take advantage of the perks. Members earn points for every dollar spent, which can add up quickly during the Black Friday Sale. Here’s what you can expect as a Rewards Member:

• Points on every purchase: Earn points for every dollar spent, which can later be redeemed for free products.
• Member-only events: Get access to exclusive promotions, deals, and sales throughout the year.
• Birthday gift: Enjoy a special treat on your birthday.
• Free product reward: Once you reach 1,000 points, you’ll earn a free product (up to a $16.95 value).

Since the Black Friday Sale offers some of the biggest discounts of the year, it’s a great opportunity to rack up points while saving on your purchases.

---

Last Year’s Black Friday Ad

---

Black Friday Ad History/Archive

Want to compare Bath and Body Works’ Black Friday deals to those from previous years? Then follow the links below to view their complete ad history spanning all the way back to 2014. Enjoy!

• 2024: Page 1, 2 and 3.
• 2023: Page 1, 2 and 3.
• 2022: Page 1 and 2.
• 2021: Page 1, 2 and 3.
• 2020: Page 1 and 2.
• 2019: Page 1, 2, 3, 4 and 5.
• 2018: Page 1, 2, 3 and 4.
• 2017: Page 1 and 2.
• 2016: Page 1.
• 2015: Page 1.
• 2014: Page 1, 2 and 3.

---

Questions & Comments

What do you plan on buying this upcoming holiday weekend at Bath and Body Works? Maybe you’re on the lookout for their bargain-priced VIP tote bags filled with some of their best selling products? Let us know in the comments below.