Benefit Cosmetics Black Friday 2025 Sale - What to Expect & When

If you’ve been waiting all year to stock up on your favorite Benefit Cosmetics products, then Black Friday is the perfect time to do it. Benefit’s Black Friday sale has been consistent over the past few years, and here in 2025, you can expect more of the same. Here’s what’s likely coming at this year’s event, including our predicted sale dates and discount details, plus a copy of last year’s ad.

When Will Benefit’s Black Friday Sale Begin?

Benefit Cosmetics Black Friday sale is expected to begin at benefitcosmetics.com on Saturday, November 22, 2025, and will likely run through Saturday, November 29, 2025, wrapping up at 11:59 PM PST. This timing is consistent with their sales from previous years, which typically launch the weekend before Thanksgiving and end the following Saturday.

The week-long sale gives you plenty of time to browse the site and pick up your must-haves, but it’s worth noting that some items may sell out quickly. Benefit doesn’t usually restock during the sale, so once it’s gone, it’s gone.

What Discounts Can You Expect?

If Benefit follows the same playbook as in recent years, the Black Friday discount will likely be 30% off sitewide when you use an exclusive promo code at checkout. Last year, the promo code was BF30, so it’s safe to assume something similar will be in place again this year. Keep an eye on their website and emails for the official announcement.

In addition to the 30% discount, free shipping is typically included. While the offer applies to most items on their site, certain exclusions may apply (more on that below).

What Products Should You Stock Up On?

Benefit Cosmetics is known for their brow, face, and mascara products. If you’re looking to make the most of this sale, here are some must-buy products to consider:

Brow Products: Benefit has built a reputation as one of the best in the brow game. From the iconic Precisely, My Brow Pencil to the Gimme Brow+ Volumizing Eyebrow Gel, these are staples for a polished, defined look.
Mascaras: Benefit’s mascaras are some of the best on the market. They’re Real! Lengthening Mascara and Roller Lash Curling & Lifting Mascara are top picks for anyone who wants dramatic, lifted lashes.
Face Primers: The Porefessional Face Primer is a cult favorite for minimizing pores and creating a smooth base for makeup. It’s available in multiple versions, including the hydrating and matte formulas.
Blushes and Bronzers: Benefit’s boxed blushes and bronzers are perfect for adding a natural flush or a sun-kissed glow. Hoola Matte Bronzer remains a best-seller for its universally flattering shade and blendable formula.

Important Terms and Conditions

There are a few things to keep in mind when planning your Black Friday shopping this year:

U.S. Customers Only: The site-wide Black Friday offer is usually available only to customers in the U.S. If you’re shopping from another country, you may want to check Benefit’s international sites for region-specific deals.
No Stacking Promotions: The 30% discount (if it returns!) can’t be combined with other promotions or discount codes. That means you’ll need to choose between the Black Friday offer and any other deals or loyalty rewards you might have.
Exclusions May Apply: While most products are included in the sale, some items may be excluded. Limited-edition collections, bundles, or newly launched products might not be part of the discount, so it’s a good idea to read the fine print once the sale goes live.
No Retroactive Discounts: The discount won’t apply to previous purchases, so make sure you wait until the sale officially begins before placing your order.