With a reputation for offering exclusive deals on everything from women’s and men’s fashion to luxury accessories, Bergdorf Goodman’s annual Black Friday event provides an opportunity to score high-quality pieces without paying full price. Let’s dive into what you can expect from the sale this year, including when it’s likely to start, what discounts you can look forward to, and what kinds of items to shop for.
When Will Bergdorf Goodman’s 2025 Black Friday Sale Start?
Bergdorf Goodman typically launches its Black Friday sale a few days before Thanksgiving, and for 2025, you can expect it to begin around Saturday, November 22, 2025. This is consistent with their timing in past years, as they often start offering Black Friday discounts a little earlier to give shoppers ample time to browse both in-store and at bergdorfgoodman.com. The sale typically runs through the long weekend, with some offers continuing past Cyber Monday.
The Discounts to Expect During the Sale
Here’s what you can expect in terms of savings:
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Up to 40% Off Select Women’s and Men’s Designer Styles: The early access portion of the sale is likely to feature discounts of up to 40% off on a wide variety of designer clothing, shoes, accessories, and more. You can expect deals on some of the most sought-after labels in the fashion industry, including brands like Chanel, Gucci, Prada, and Saint Laurent.
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Up to 70% Off New Clearance Items: In addition to the early access discount, Bergdorf Goodman tends to add a number of new clearance items to their sale section during Black Friday. Expect to see items up to 70% off the original price. These clearance deals can include everything from high-end handbags to footwear, outerwear, and more. The clearance section is often where shoppers can find the deepest discounts, so it’s worth browsing these items carefully for hidden gems.
Given that Bergdorf Goodman is known for carrying luxury goods, even discounted prices are still likely to reflect the premium nature of the items. However, the significant markdowns in both the regular sale and clearance sections will offer major savings compared to the full retail price.
Early Access Code: How to Get the Best Deals
If you’re keen on shopping early, Bergdorf Goodman typically offers an early access promo code that allows you to unlock deals before the sale officially goes live for the public (last year the code was “EARLY”). It granted you access to the up-to-40%-off discount on select designer styles.
Additional perks are also common, such as free Standard Delivery shipping and returns on most orders. As always, be sure to enter the promo code at checkout to ensure you get the full benefit of the discount, as it may not be automatically applied to your order.
What to Shop for During Bergdorf Goodman’s Black Friday Sale
Given the luxury nature of Bergdorf Goodman’s inventory, you can expect to find a curated selection of high-end items across various categories. While the sale will include many fashion essentials, certain pieces will stand out as great opportunities to score deeply discounted designer goods.
1. Designer Apparel
Whether you’re looking for statement pieces or classic wardrobe staples, Bergdorf Goodman’s Black Friday 2025 sale will feature plenty of designer apparel for both women and men. Expect discounts on everything from tailored suits and evening gowns to casual wear like cashmere sweaters, leather jackets, and denim. Iconic brands like Balenciaga, Fendi, Alexander McQueen, and Dior are often represented in the sale, so this is your chance to snag those high-end items at a fraction of the cost.
Look out for pieces that are versatile and can be worn for multiple occasions, such as a classic Chanel blazer or a sleek Prada dress. These kinds of items rarely go on sale, so this could be a rare opportunity to grab something that will last in your wardrobe for years to come.
2. Luxury Handbags and Accessories
Bergdorf Goodman is famous for its selection of luxury handbags, so if you’re looking to add a new piece to your collection, Black Friday is the time to shop. Expect discounts on coveted designer bags from Louis Vuitton, Gucci, Givenchy, and Chloé, among others. Whether you’re after a timeless Céline tote or a classic Fendi bag, the 40% off sale combined with additional clearance discounts means you might be able to grab a luxury handbag at a much lower price than usual.
In addition to bags, look for discounts on designer accessories such as scarves, hats, sunglasses, and jewelry. These items can add a touch of luxury to your wardrobe without the hefty price tag, and they often make great gifts for the holiday season.
3. Designer Footwear
Footwear is another category that benefits from significant discounts during the Black Friday sale. You can expect to find styles from luxury designers like Jimmy Choo, Manolo Blahnik, Christian Louboutin, and Saint Laurent at up to 40% off. Whether you’re looking for boots, heels, or sneakers, Bergdorf Goodman’s sale will likely offer plenty of options that blend fashion and function.
If you’ve been eyeing a specific pair of designer shoes, this is a prime opportunity to add them to your closet without breaking the bank. Just be sure to act quickly, as popular sizes and styles tend to sell out fast during Black Friday events.
4. Outerwear and Winter Essentials
As Black Friday takes place just before the winter season kicks into full gear, you’ll find plenty of outerwear options during the sale. From luxury coats and jackets to cashmere sweaters and scarves, Bergdorf Goodman offers high-quality winter wear that can keep you warm while elevating your style. Look for discounts on well-known outerwear brands like Moncler, The Row, and Canada Goose.
Outerwear is often an investment, and with the discounts offered during Black Friday, it’s a good time to grab those durable, stylish coats that you’ll wear for years.
5. Beauty and Fragrance
While Bergdorf Goodman is known for its high-end fashion and accessories, their beauty and fragrance departments also see discounts during the Black Friday 2025 sale. You can expect to find deals on luxury skincare, makeup, and perfume from top brands like La Mer, Tom Ford, Sisley, and Jo Malone. If you’ve had your eye on a specific fragrance or skincare set, this could be the perfect opportunity to stock up or grab a gift for someone special.
Key Things to Keep in Mind
There are a few things to keep in mind before diving into your Black Friday shopping:
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Limited Availability: As with most high-end sales, items are available in limited quantities, sizes, and colors. If you find something you love, it’s important to act fast before it sells out, as there are generally no rain checks on these sale items.
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In-Store and Online Selection Varies: While both in-store and online shopping will be available during the sale, the selection may vary between the two. If you’re looking for something specific, it may be worth checking both options to ensure you get exactly what you want.
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Other Restrictions May Apply: As with any sale, there will likely be some exclusions or restrictions. Be sure to read the fine print on Bergdorf Goodman’s website to ensure you’re fully aware of any limitations on the sale, including specific brands or product categories that may not be included.
Last Year’s Black Friday Ad
Black Friday Ad History
Need to see some of Bergdorf Goodman’s older Black Friday ads? Then we’ve got their previous ad history for these last few years posted below.
- 2024: Page 1.
- 2023: Page 1.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.
- 2018: Page 1.
- 2017: Page 1 and 2.
- 2016: Page 1.
- 2015: Page 1 and 2.
Questions & Comments
What’s on your Black Friday shopping list this year? New shoes? Maybe a nice leather handbag? Or maybe you’re on the hunt for a nice holiday gift for loved one? Let us know in the comments below.