Cabela’s Black Friday event is expected to begin Monday, November 24, 2025, both in stores and online at cabelas.com, and run through Sunday, November 30, 2025. Inventory will be limited, and most deals will only be available while supplies last.
Key Black Friday 2025 Dates (Expected):
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Sale Starts: Monday, Nov. 24, 2025
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Main Event: Black Friday, Nov. 28 (doors likely open at 5:00 AM)
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Sale Ends: Sunday, Nov. 30, 2025
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Ad Leak Window: Nov. 8–19, based on past years
Early Bird Promotion:
The first 250 customers in-store on Black Friday will likely receive free mystery gift cards valued between $10 and $500. Must be 18+ to qualify. Limit one per person. Gift cards are expected to be redeemable between Dec. 5 and Dec. 27, 2025.
Expected Deal Categories:
1. Outdoor Apparel & Footwear
Discounts are expected on jackets, hoodies, boots, and other cold-weather gear. Last year’s markdowns included:
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Redhead Silent Stalker Elite Parka: $99.98 (or $79.98 for Club Members), reg. $169.99
2. Hunting Gear
Look for sales on rifles, bows, and trail cameras. Examples from 2024:
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Axis XP Bolt-Action Rifle Package: $379.99 ($299.98 for Club Members), reg. $489.99
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BlackOut Faze Compound Bow: $199.98, reg. $299.98
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Moultrie Mobile Edge Trail Camera (2-pack): $79.98, reg. $179.99
3. Fishing Equipment
Reels, rods, and accessories will likely be discounted. Notable past deal:
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Johnny Morris CarbonLite Tech Baitcast Reel: $96.98, reg. $129.99
4. Marine Electronics & Accessories
High-ticket items like fish finders and GPS bundles may see large discounts:
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Garmin Echomap Ultra 2 106SV Bundle: $2,499.97 ($2,099.97 for Club Members), reg. $3,649.97
5. Grills & Outdoor Cooking
Outdoor cooking gear often sees deep markdowns:
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Loco SmartTemp Kettle Grill (22.5”): $99.97, reg. comparable value $399.99
6. Generators & Camping Equipment
Expect markdowns on power and camping essentials:
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Champion Weekender Portable Generator: $329.97, reg. $379.97
7. Small Gifts & Accessories
Stocking stuffer-style deals will likely include mugs, tools, and gear accessories:
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40 oz Mug with Straw: 2 for $30, reg. $19.99 each
Additional Notes:
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Club Members often receive deeper discounts or exclusive pricing on select items.
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Hot Deals on Black Friday are usually in-store only and limited to that day.
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No rain checks. Most offers are available while inventory lasts.
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Some products may be exclusive to in-store or online channels.
Santa’s Wonderland:
Throughout November—including Black Friday weekend—Cabela’s and Bass Pro Shops is expected to host free photos with Santa. Reservations can usually be made online up to 7 days in advance. Club Members may get a discount on photo packages.
Last Year’s Black Friday Ad
Cabela’s Black Friday Ad History/Archive
Is Cabela’s Black Friday sale better, worse or pretty much the same as last year’s sale? You can follow the links below for their last few years’ of ad history to find out more.
- 2024: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47 and 48.
- 2023: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47 and 48.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47 and 48.
- 2021: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47 and 48.
- 2020: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, and 28.
- 2019: Page 1, 2, 3, 4 and 5.
- 2018: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, and 52.
- 2017: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, and 28.
- 2016: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, and 24.
- 2015: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, and 28.
- 2014: Page 1, 2, 3, 4, 5, 6 and 7.
Questions & Comments
What are you planning on picking up for yourself at Cabela’s Black Friday sale this year? Let us know in the comments below.