If you’re planning to shop for a Citizen watch this Black Friday, here’s what you can likely expect based on how their promotions have worked in past years. The company tends to keep a pretty consistent approach when it comes to their major holiday sales, and this year should be no exception.
Expected Black Friday 2025 Sale Dates
Citizen is expected to kick off its Black Friday 2025 sale on Friday, November 21, 2025, and the event will likely run through Friday, November 28, 2025 at 11:59 PM PT. This schedule mirrors last year’s, which started the Friday before Thanksgiving and ran for a full week.
Discount Breakdown
This year, we expect Citizen to bring back their extra 15% off nearly everything site-wide offer when shopping directly at citizenwatch.com. Discounts are often automatically applied (no promo code required) and typically stacked on top of existing discounts. For instance, if a watch is already 20% off, the additional 15% discount brings the total savings to about 32% off the original price.
Here’s a quick example of how that math works:
- A $500 watch marked down 20% becomes $400
- An additional 15% off the $400 brings the price to $340
- That’s a total savings of $160, or 32% off the original price
What’s Included
Most of the watches on Citizen’s website are expected to be eligible for this discount. That includes:
- Many popular Eco-Drive models
- Everyday casual and dress watches
- Chronographs and dive watches
- Women’s and men’s classic timepieces
On top of the discount, free shipping, free returns, and complimentary bracelet sizing are typically included with every purchase. These perks make online shopping more convenient, especially if you’re buying a gift or unsure about sizing.
What’s Not Included
Like previous years, some products are expected to be excluded from the Black Friday 2025 offer. These typically include:
- New Arrivals
- Limited Editions
- Attesa Collection
- Eco-Drive One Collection
- Series8 Collection
- The Citizen Collection
- CZ Smart Smartwatches
- Preorder items
- Out-of-stock products
If you’re aiming for one of the newer or high-end models, it’s likely those will remain at full price during the Black Friday event. Always check the fine print on their website for the most current list of exclusions once the sale goes live.
Shipping & Returns
Citizen generally offers the following during promotional periods:
- Free standard shipping on all U.S. orders
- Free returns within a set period (usually 30 days from delivery)
- Free bracelet sizing so your watch is ready to wear out of the box
Their return policy usually requires the item to be in new, unused condition with all original packaging. This makes returns easy if you’re unsure about the model or gifting to someone else.
Last Year’s Black Friday Ad
Citizen’s Black Friday Ad Archive
You may be surprised, but Citizen’s Black Friday sales tend to be pretty similar from year to year. You can see for yourself by following their ad archive links below.
- 2024: Page 1 and 2.
- 2023: Page 1.
- 2022: Page 1, 2 and 3.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
- 2019: Page 1.
Questions & Comments
Do you already have a favorite Citizen watch picked out? Are you shopping for yourself this Thanksgiving weekend or looking to buy a Christmas gift? Let us know in the comments.