If you’re planning to shop at Claire’s this upcoming Black Friday, here’s what you can expect based on how their sale has worked in the past few years. They tend to keep things consistent, so 2025 should follow a similar structure.
Expected Black Friday 2025 Sale Dates
Claire’s Black Friday 2025 sale is likely to start on Saturday, November 22, 2025, based on the timing of their 2024 event. It typically begins the weekend before Thanksgiving and continues through Cyber Monday, which falls on December 1, 2025 this year.
The Main Deal: Buy 3, Get 3 Free
Claire’s Black Friday sale is known for their Buy 3, Get 3 Free deal across almost everything. This isn’t just limited to a single category—it usually applies sitewide, with some exclusions.
Here’s what was included in the promotion last year and is likely to be included again:
- Earrings (studs, hoops, multi-packs)
- Makeup sets
- Face masks (including fun and themed ones)
- Plush toys
- Bags and backpacks
- Stationery and school supplies
- Hair accessories (scrunchies, headbands, clips)
- Jewelry (bracelets, necklaces, rings)
The deal applies to the six least expensive items in your cart, with the three lowest-priced items being free. This means if you mix items with different prices, the cheapest three will automatically be free at checkout. No promo code is usually needed—the discount is applied automatically.
What’s Usually Excluded
While the Buy 3, Get 3 Free deal covers a lot, it doesn’t apply to absolutely everything. Exclusions typically include:
- Gift cards
- Ear piercing services and kits
- Licensed merchandise (depending on the brand)
- Sale or clearance items (sometimes excluded, sometimes included—depends on the year)
- Certain limited-edition holiday collections
It’s a good idea to read the fine print once the sale goes live, especially if you’re buying something seasonal or exclusive.
Online vs. In-Store
Claire’s usually runs the same promotions both online and in-store. If you’re planning to visit a physical location, you should be able to get the same Buy 3, Get 3 Free deal as what’s available on their website. That said, inventory can vary a lot by location, so if you’re shopping for something specific, online may offer a broader selection.
If you’re shopping online, keep an eye on shipping cutoffs and delivery times, especially if you need the items by a certain date. Standard shipping policies tend to apply, and shipping is usually free with a minimum order amount, often around $30 to $50.
Shipping & Returns
Claire’s offers standard shipping policies year-round, including during Black Friday:
- Free shipping may apply for orders over a certain dollar amount (typically $30 or more).
- Returns are accepted on most items within 60 days, as long as they’re unused and in original packaging.
- Piercing kits and earrings may be final sale due to hygiene reasons, so double-check the return policy before purchasing.
Inventory and Timing
Claire’s tends to bring out special collections or limited-edition items ahead of Black Friday, especially holiday-themed sets. Items like advent calendars, seasonal jewelry packs, or exclusive gift bundles can sell out quickly. If you’re interested in those kinds of items, it’s a good idea to shop early in the sale window.
Because of the Buy 3, Get 3 structure, items under $10 often move fast, especially smaller gifts like:
- Mini plush keychains
- Lip gloss sets
- Stud earring packs
- Notebooks or pens with characters/themes
These make popular stocking stuffers or small gifts, and once they’re out of stock, they may not be restocked during the sale.
Past Examples of Sale Items
Based on last year’s sale, here are some examples of items that were part of the Buy 3, Get 3 deal:
- 3-Pack Holiday Stud Earrings: Regularly priced around $9.99
- Tie-Dye Scrunchie Set (5-pack): Around $7.99
- Mini Glitter Backpack Purse: Priced around $19.99
- Frozen II Lip Gloss Compact: $10.99
- Cat Plush Keychain: $6.99
- Holiday Pen and Notepad Set: $5.99
Last Year’s Black Friday Ad
Claire’s Black Friday Ad History
How much could you have saved at Claire’s Black Friday sale last year? What about two years ago? Follow the links below to view some of their previous ad scans to find out more.
- 2024: Page 1, 2 and 3.
- 2023: Page 1, 2, 3 and 4.
- 2022: Page 1, 2 and 3.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1.

Questions & Comments
Will you be shopping Claire’s Black Friday sale in-stores or online this year? What do you plan on buying? Let us know in the comments.