Updated on Monday, November 4, 2024: There’s nothing better than a storewide sale and that’s exactly what we’re once again predicting at Hollister Co.’s Black Friday event this year. Here’s a look at what you can expect to see this upcoming Thanksgiving weekend.

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Our Black Friday 2024 Sale Predictions at Hollister

• Hollister typically runs 40% off nearly everything in-stock both site and storewide during their annual Black Friday event.
• You can expect to get a 2-day early head start to the specials if you’re signed up as a Hollister House Member (it’s free to join on their site). Early access is expected to begin on Friday November 22, 2024 (that’s a week before Thanksgiving). The general start date this year is expected to be on Sunday November 24, 2024.
• Hollister usually runs their event through Cyber Monday (that falls on Monday December 2, 2024 this year). But similar to their sister brand Abercrombie & Fitch, you can expect to see a handful of featured items added on Cyber Monday; last year they offered an extra 20% off select styles.
• Some exclusions will apply. That often includes but is not limited to gift card purchases, clearance items, gift wrapping, taxes and shipping charges. You can take a look at last year’s official terms posted below to get a general idea of the exclusions/restrictions that we may see here in 2024.
• All promo codes are disabled during Hollister’s Black Friday event. That incudes the welcome coupons they often send out for joining their mailing list or when joining Club Cali (Hollister’s free points/loyalty program). Also those issued to TikTok/YouTube/Reddit influencers will also likely be turned off.
• If they decide to run any free gift with purchase offers then they are always limited to one per customer. Also keep in mind that Hollister implements certain quantity limits to prevent unauthorized resellers from making bulk purchases or other fraudulent transactions.
• In terms of how Hollister’s Black Friday usually compares to some of their other big events, it’s usually one of the best times to shop of the year as nearly the entire store is on sale so you’re not restricted to pre-selected merchandise. After Christmas, Hollister typically clears out remaining leftover inventory at 20-50% off. Over Memorial Day you’ll likely get 25-40% off storewide and over Independence Day it’s often 20% off your total purchase of $75+. Labor Day weekend is also a good time to shop at Hollister because you can expect to find select styles at up to 50% off and then get an extra 20% off on top of those already discounted items and free shipping when you spend $59+ on your total purchase (online only). But then again, that’s not a site-wide offer.

Of course all of you joined to our newsletter will be notified the moment we post Hollister’s Black Friday ad and all the details for 2024 (you can opt in and out of our list anytime).

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Last Year’s Black Friday Ad

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Black Friday 2024 Start & End Dates

Those of you planning on shopping Hollister’s Black Friday event will likely have plenty of time to do so. That’s because it is expected to begin on the Sunday before the long weekend and end in the evening on Cyber Monday. However, those of you joined as a Hollister “House Member” can expect to get 2-day early access.

• Expected Black Friday early access: Friday November 22, 2024 (that’s a week before Black Friday).
• Expected Black Friday start date: Sunday November 24, 2024.
• Expected Black Friday end date: Monday December 2, 2024 or while supplies last.

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Ad History

How did Hollister’s Black Friday sale look like last year or the year before? Follow the ad archive links below to find out.

• 2023: Page 1, 2 and 3.
• 2022: Page 1, 2 and 3.
• 2021: Page 1.
• 2020: Page 1.
• 2019: Page 1, 2, 3, 4 and 5.
• 2018: Page 1, 2 and 3.
• 2017: Page 1, 2 and 3.

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Question & Comments

How will you be refreshing your wardrobe at Hollister Co. this Thanksgiving weekend? Will you be looking to get a new hoodie or jacket? Maybe some jeans or t-shirts? Let us know in the comments below.