Following just days after Lego’s Black Friday sale is their equally impressive Cyber Monday event. Of course we’re tracking it all here in 2024! But until we know more, you can scroll down the page to see last year’s ad and offer details to get a general idea of what they typically offer during the annual event.
Last Year’s Cyber Monday Ad
Updated on Tuesday November 21, 2023: Lego just officially announced the Black Friday deals that you’ll be able to pick up directly at lego.com and at your local LEGO retail store this year. And as always, all of the featured offers run through the end of day on Cyber Monday… but there will be something extra offered on Cyber Monday itself!
Starting this Friday (Nov. 25th) there will be an entire page of Lego sets on sale at 20% off or more. Plus, if you end up spending $170+ then you’ll get the Winter Market Stall (40602) free with your purchase or if you end up spending $250+ then you’ll get the Majisto’s Magical Workshop (40601) free with your purchase. On top of that, LEGO Insiders can get a free LEGO Marvel Taxi with the purchase of the LEGO Marvel Avengers Tower. But on Cyber Monday itself (Nov. 27th), you’ll also be able to get 2 gifts in one when you spend $50 or more.
More details and official terms can be found in the ad below. Some exclusions may apply. Happy bargain hunting!
Just remember, Lego’s Black Friday/Cyber Monday deals are always on select sets and almost never on the popular exclusives (it’s not a site or storewide sale). So if you have your heart set on something in particular, like our favorite at the moment, the Lego Ideas Home Alone set, then don’t expect it to be on sale. At most you’ll be able to qualify for Lego’s free gift with minimum purchase.
Cyber Monday 2023 Start & End Dates
For nearly the decade that we’ve been tracking Lego’s holiday season deals, their Black Friday sale has always ended on Cyber Monday. The only difference is that you an extra freebee and/or a chance to win VIP points Cyber Monday itself.
- Confirmed Black Friday/Cyber Monday sale start date: Friday November 24, 2023 both in-stores and online (that’s on Black Friday itself).
- Confirmed Black Friday/Cyber Monday sale end date: Monday November 27, 2023 or while supplies last. Be on the lookout for a freebee or giveaway on Cyber Monday itself.
Ad History
Are you interested in seeing some of Lego’s older Cyber Monday ads? Then follow the links below to see their previous ad scans since we starting tracking them in 2015.
- 2023: Page 1, 2, 3, 4, 5, 6 and 7.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8 and 9.
- 2021: Page 1, 2 and 3.
- 2020: Page 1 and 2.
- 2019: Page 1, 2, 3 and 4.
- 2018: Page 1, 2, 3, 4, 5, 6 and 7.
- 2017: Page 1, 2, 3 and 4.
- 2016: Page 1 and 2.
- 2015: Page 1.
- 2014: Page 1.
Comments
Which Lego sets are you planning on getting this Thanksgiving weekend? Let us know in the comments below.