Known for offering substantial discounts on their DNA testing kits and premium services during the holiday shopping season, 23andMe’s Black Friday event is a great opportunity to save big on cutting-edge genetic insights. Here’s a detailed look at what you can expect from this year’s sale, including dates, likely offers, and tips to maximize your savings.
When Does the 23andMe Black Friday 2025 Sale Start?
23andMe’s Black Friday Sale is expected to begin at 23andme.com on Wednesday, November 26, 2025, and run through Sunday, November 30, 2025. This follows the same schedule as last year, offering nearly a full week to take advantage of the deals.
It’s worth noting that while the sale lasts for several days, 23andMe’s popular kits and services can sell out quickly. To avoid missing out on the deals you’re most interested in, plan to shop as soon as the sale goes live.
Expected Discounts and Pricing
Based on last year’s promotions, you can expect savings of up to 55% off select services and DNA kits. While the exact details for this year’s sale haven’t been confirmed, here’s a breakdown of last year’s pricing to give you an idea of what might be in store:
- Ancestry Service
- Sale Price: $49 (regular price: $119)
- This service focuses on your genetic heritage, providing insights into your ancestral composition and family connections. It’s one of the most affordable options, especially during Black Friday.
- Health + Ancestry Service
- Sale Price: 2 for $99 (regular price: $199 each)
- A popular choice, this kit combines ancestry insights with genetic health reports, covering traits, wellness, and carrier status for certain conditions.
- 23andMe+ Premium Membership
- Sale Price: $129 (regular price: $298)
- This option unlocks access to premium reports and updates on your health, ancestry, and wellness insights, making it a comprehensive package for those who want the full range of genetic data.
- 23andMe+ Total Health
- Sale Price: $499 (regular price: $999)
- Designed for individuals looking for advanced health insights, this package includes in-depth reports on pharmacogenetics, genetic predispositions, and other detailed analyses.
While these prices are based on 2024’s sale, it’s likely that 23andMe will offer similar discounts this year, making it an excellent time to purchase their services at a reduced price.
What to Buy During the Sale
The best choice for you will depend on what you’re looking to achieve with a DNA test. Here’s a closer look at the various services and who they’re best suited for:
Ancestry Service
If your primary interest is uncovering your heritage, the Ancestry Service is the most budget-friendly option. This test provides detailed reports on your ancestry composition, regional genetic markers, and even allows you to connect with DNA relatives if you choose to opt in.
Health + Ancestry Service
This is the most well-rounded option for individuals looking to explore both their genetic heritage and health-related insights. It’s a great choice for families, especially with the “2 for $99” deal that was offered last year. It includes reports on genetic predispositions for certain conditions, wellness traits (like lactose tolerance or muscle composition), and ancestry breakdowns.
23andMe+ Premium Membership
If you’re looking for a more advanced genetic testing experience, the 23andMe+ Premium Membership adds layers of detailed insights, including ongoing updates and exclusive features. This plan is ideal for those who want to continue learning about their genetics as new research emerges.
23andMe+ Total Health
For individuals who prioritize health-related insights, the 23andMe+ Total Health package provides the most comprehensive reports. It includes everything from pharmacogenetics (how your body processes certain medications) to advanced health screenings and wellness recommendations. While it’s the most expensive option, the Black Friday discount makes it significantly more affordable.
What Else to Keep in Mind
While 23andMe’s Black Friday Sale is an exciting event, there are a few other things to keep in mind:
- Privacy Policies
- Before using any DNA testing service, it’s essential to understand their privacy policies and how your genetic data will be handled. 23andMe provides detailed information on their website about data use, so review these policies to ensure you’re comfortable.
- Shipping Times
- Given the high demand during Black Friday, shipping times may be longer than usual. Plan accordingly if you’re purchasing kits as gifts.
- Promotions May Vary
- While last year’s deals provide a good baseline, keep an eye on 23andMe’s website for any changes or additional promotions for 2025.
- No Subscriptions Included
- Some premium services, like 23andMe+, may require ongoing subscriptions for access to certain features. Make sure you’re aware of these costs before purchasing.
Last Year’s Black Friday Ad
23andMe’s Black Friday Ad History
How did 23andMe’s Black Friday sale look like last year? And what about the year before that? Here’s a record of 23andMe’s previous Black Friday ads from the last few years:
- 2024: Page 1 and 2.
- 2023: Page 1, 2, 3 and 4.
- 2022: Page 1 and 2.
- 2021: Page 1.
- 2020: Page 1.
- 2019: Page 1, 2, 3 and 4.
- 2018: Page 1.
Questions & Comments
Where do you think your ancestors come from? Do you suspect you may have some long lost siblings or close relatives somewhere out there? Let us know in the comments below.