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Adidas Black Friday 2025 Sale – What to Expect & When

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With deep discounts typically offered on some of their most popular items, including sneakers, jackets, track suits, and more, Adidas’ upcoming Black Friday 2025 is expected to once again be a pretty good opportunity to grab high-quality sportswear and footwear at a fraction of the price. Here’s everything you need to know about what to expect, the likely sale dates, and the best deals anticipated this year.

When Does Adidas’ Black Friday Sale Start?

Adidas’ Black Friday Sale 2025 is expected to officially begin on Friday, November 21, 2025, and run through Saturday, November 29, 2025, ending at 11:59 PM PST. This should give you a solid week to browse the deals.

What Deals Can You Expect at Adidas’ Black Friday Sale?

If this year’s sale resembles last year’s event, you can expect to save up to 70% off select items when shopping directly at adidas.com. That should include:

1. Footwear

Adidas is known for its wide range of performance sneakers, lifestyle shoes, and stylish athletic footwear. During the Black Friday Sale, shoppers can expect to find up to 70% off select footwear, including running shoes, lifestyle sneakers, and iconic models. Popular lines such as Ultraboost, Stan Smith, Superstar, and NMD might be included in the sale, although some exclusions may apply, especially with specific models.

For those on the hunt for deals on sneakers, Adidas often features a page with sneakers priced under $100, so there could be plenty of affordable options available. Additionally, last year’s sale included discounts on stocking stuffer items, such as socks or smaller accessories, at 30% off, which could be great for anyone looking to grab affordable, last-minute gifts.

2. Jackets and Outerwear

If you need to update your outerwear for the colder months, Adidas’ Black Friday Sale typically features substantial discounts on jackets, parkas, and fleece. Whether you’re looking for something lightweight or a heavier coat for winter, expect to see discounts of up to 70% off select styles. Adidas has a range of athletic jackets, windbreakers, and performance fleece, which would be great for those who want to stay comfortable during outdoor activities in cold weather.

3. Track Suits and Activewear

For those who love the sporty, laid-back style of track suits or athleisure, this Black Friday sale will likely offer huge savings on these items too. You can expect to find track pants, sweatshirts, and matching sets at discounts of up to 70% off. Whether you’re dressing for comfort or performance, Adidas track suits are known for their great fit, durability, and sleek design.

4. Accessories

Adidas also offers a variety of accessories, from hats and bags to water bottles and fitness gear. These items will likely be available with discounts of up to 70% off, and some may be featured at 30% off or even in the form of multi-item bundles, making it easier to stock up on essentials for yourself or your loved ones.

5. Sale Items

Along with the standout discounts on popular product categories, Adidas’ Black Friday Sale will likely include a large selection of clearance items that are further marked down. You can expect to find a mix of older season styles, colors, or models on clearance with savings as high as 70% off. These items will likely include shoes, apparel, and accessories.

What Are the Exclusions and Restrictions?

There will likely be a few exclusions to keep in mind. Based on last year’s sale terms, some items may not be eligible for the sale, including:

  • Samba, Gazelle, Campus, SL 72, Spezial, 4D, select Ultraboost models, select Y-3, Pharrell x Adidas, Disney collaborations, Human Made, and limited edition Originals.
  • Select NMD, Stan Smith, Superstar, and adizero models.
  • Products marked as Final Sale will not be eligible for returns or exchanges.
  • Gift Cards are excluded from the sale, as are purchases made through the Confirmed App.

Furthermore, you won’t be able to combine the Black Friday Sale discounts with any other offers, including promo codes or store discounts, which is typical for large sales events. Keep in mind that you can only use this offer for domestic U.S. orders, and it is not valid on prior purchases.

Last Year’s Black Friday Ad

Ad History

Is Adidas’ Black Friday sale this year similar to last year’s sale? Follow the links below to view the last few year’s of sale history.

  • 2024: Page 1.
  • 2023: Page 1 and 2.
  • 2022: Page 1, 2 and 3.
  • 2021: Page 1, 2, 3, 4, 5 and 6.
  • 2020: Page 1, 2, 3, 4 and 5.
  • 2019: Page 1.
  • 2018: Page 1.
  • 2017: Page 1 and 2.
  • 2016: Page 1.
  • 2015: Page 1 and 2.
  • 2014: Page 1, 2, 3, 4 and 5.
In front of the Adidas Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.

Questions & Comments

What new gear are you planning on picking up at Adidas this Black Friday weekend? Already have your cart full and ready to go? Let us know in the comments below.