Known for their clean, mineral-based makeup and skincare products, bareMinerals’ annual Black Friday event is one of the best opportunities of the season to stock up on your favorites. Here’s a breakdown of what you can expect this year, including the likely sale dates, anticipated discounts, what to buy, and any exclusions you should keep in mind.
Expected Black Friday 2025 Sale Dates
BareMinerals Black Friday Sale for 2025 is expected to begin on Saturday, November 22, 2025 for Good Rewards Members. If you’re part of bareMinerals’ loyalty program, this means you’ll get first access to the deals before anyone else, which is a nice perk. Early access is likely to require a promo code at checkout—last year’s code was EARLY25.
For everyone else who isn’t a loyalty member, the sale will likely open on Sunday, November 23, 2025, and will continue through Saturday, November 29, 2025 (or while supplies last). That gives you nearly a full week to shop the discounts, but with beauty products being popular Black Friday items, it’s always a good idea to shop sooner rather than later.
The Deal: 25% Off Nearly Everything
This year, you can expect to see 25% off nearly everything sitewide at bareminerals.com. BareMinerals’ typically also offers a free gift with purchase during the event. Last year, shoppers who spent $55 or more received it.
The free gift tends to vary, but it’s often a deluxe sample or travel-sized version of a best-selling product—something that lets you try out a new formula or keeps your beauty routine travel-friendly.
What to Buy During the Sale
Here are some categories and products that you might want to focus on during the sale:
1. Foundations and Face Products
- Original Loose Powder Foundation SPF 15: This is bareMinerals’ iconic product and a fan favorite for a reason. If you haven’t tried it, the Black Friday sale is the perfect opportunity to get it at a discount. Its clean, breathable formula delivers buildable coverage that still looks natural.
- Complexion Rescue Tinted Hydrating Gel Cream: This tinted moisturizer is another must-have, especially if you like a dewy, light-coverage finish. It’s perfect for everyday wear and comes with SPF for added protection.
- BarePro Performance Wear Liquid Foundation: If you prefer a long-wearing liquid foundation, BarePro delivers full coverage while still feeling lightweight on the skin.
2. Skincare Favorites
- Skinlongevity Long Life Herb Serum: A popular serum for boosting skin’s resilience and radiance, this is a great choice if you’re looking to step up your skincare routine.
- Poreless Clay Cleanser: BareMinerals’ skincare line is known for being gentle and clean, and this clay-based cleanser is perfect for reducing oiliness and refining pores.
- Ageless Phyto-Retinol Night Concentrate: This plant-based alternative to retinol delivers smoother skin without irritation, making it ideal for sensitive skin types.
3. Lip Products
- Mineralist Hydra-Smoothing Lipstick: With clean ingredients and a buttery formula, this lipstick is moisturizing and pigmented. Black Friday is a great time to stock up on a few shades you’ve been wanting to try.
- Mineralist Lip Gloss-Balm: This hybrid product offers the shine of a gloss with the nourishing benefits of a lip balm—perfect for winter months when lips tend to get dry.
4. Eyes and Cheeks
- Gen Nude Blush: These blushes are buildable and come in a range of natural, flattering shades. If you’re a fan of minimal makeup, this product is worth picking up during the sale.
- Mineralist Eyeshadow Palettes: These palettes feature clean, vegan eyeshadows in versatile color combinations, making them ideal for both everyday and special occasions.
5. Brushes and Tools
- BareMinerals offers high-quality makeup brushes that are durable and designed to work perfectly with their powders and liquids. If you’ve been eyeing a new foundation or powder brush, the Black Friday sale is a good opportunity to invest in one for less.
Exclusions to Be Aware Of
While the 25% discount will apply to most items, there are always a few exclusions to keep in mind. Based on last year’s terms, here’s what you can expect to be excluded:
- Holiday Sets, Samplers, and Kits: These are usually pre-discounted or bundled at a value price, so they won’t be eligible for the additional 25% off.
- Gift Cards: As with most sales, you won’t be able to buy gift cards at a discounted price.
- Previous Purchases: If you made a purchase before the sale, you won’t be able to get a price adjustment.
- Third-Party Retailers: The sale is valid only on bareMinerals’ official website and stores—not at other retailers, salons, or spas.
- Cash Equivalents and Substitutions: You won’t be able to swap out the free gift or turn it into a cash value.
Make sure to check the fine print of the sale to ensure the items you’re purchasing qualify for the discount.
Last Year’s Black Friday Ad
Black Friday Ad History
Is bareMinerals’ Black Friday sale this year better than last year? What about the year before that? You can view all of their older Black Friday ad scans through 2014 by following the links below.
- 2024: Page 1, 2 and 3.
- 2023: Page 1.
- 2022: Page 1, 2, 3 and 4.
- 2021: Page 1 and 2.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
- 2018: Page 1 and 2.
- 2017: Page 1 and 2.
- 2016: Page 1.
- 2015: Page 1, 2, 3 and 4.
- 2014: Page 1.
Questions & Comments
What are your favorite cleansers, moisturizers or serums from bareMinerals? Will you be shopping for any other cosmetics this Thanksgiving weekend? Let us know in the comments.