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Bath and Body Works Black Friday 2024 Sale & Ad

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Updated on Saturday, November 2, 2024: Bath and Body Works’ Black Friday 2024 sale is still a little ways away, but based on the last decade that we’ve been tracking them, we have a good idea of what to expect. Bath and Body Works’ typically follows a consistent pattern with their holiday promotions, so here’s a look at the likely sale dates, discounts, and special offers for this year’s event:

  • Bath and Body Works’ Black Friday 2024 sale is expected to begin online on Thanksgiving Day, Thursday November 28, 2024 and in-stores when doors open on Black Friday itself, Friday, November 29, 2024. The event is expected to end on Friday night when doors close.
  • Bath and Body Works is known for the their famous, once a year storewide buy-3 get-3 free mix and match offer during the event. However, last year they also offered an extra 20% off your entire purchase with promo code if you shopped online on Thanksgiving day.
  • We likely won’t get a very long lead time before we get a copy of this year’s ad scan. The ad is usually released on Wednesday, right before the long weekend.
  • As always, some exclusions to the mix and match offer will apply. Last year all $40 Holiday Wonder Gift Sets, gift cards and all 3rd party items were excluded. The free items were applied towards the lowest three of the six added to your cart.
  • You can also join the My Bath & Body Works Rewards Program and earn 10 points for every dollar spent during their Black Friday sale. Plus enjoy member-only events, a birthday gift each year, new product access, and a free product once you reach 1,000 points (up to a $16.95 value).

Scroll down the page to view last year’s ad and terms for a general idea of their typical Black Friday sale. Those subscribed to our newsletter will be the first to get updates on Bath and Body Works as soon as we have more information. Stay tuned for more coming soon!

Last Year’s Black Friday Ad

Black Friday 2024 Start & End Dates

Bath & Body Works has been running a similar Black Friday sales schedule these last few years, however last year they shortened it by a day. So if they do the same again this year, you should be able to shop the event from Thanksgiving day through to the end of day on Black Friday, or while supplies last.

  • Expected sale start date, online: Thanksgiving day, Thursday, November 28, 2024, at 6:00AM ET.
  • Expected sale start date, in-stores: Friday, November 29, 2024.
  • Expected sale end date: Friday, November 29, 2024 or while in-stock supplies last. Be on the lookout for a new round of Cyber Monday deals coming early in the morning on Monday, December 2, 2024.

Black Friday Ad History/Archive

Want to compare Bath and Body Works’ Black Friday deals to those from previous years? Then follow the links below to view their complete ad history spanning all the way back to 2014. Enjoy!

  • 2023: Page 1, 2 and 3.
  • 2022: Page 1 and 2.
  • 2021: Page 1, 2 and 3.
  • 2020: Page 1 and 2.
  • 2019: Page 1, 2, 3, 4 and 5.
  • 2018: Page 1, 2, 3 and 4.
  • 2017: Page 1 and 2.
  • 2016: Page 1.
  • 2015: Page 1.
  • 2014: Page 1, 2 and 3.
In front of the Bath and Body Works store located in the Paseo Nuevo shopping center in Santa Barbara, CA. Photo by Witold Sadowski.

Questions & Comments

What do you plan on buying this upcoming holiday weekend at Bath and Body Works? Maybe you’re on the lookout for their bargain-priced VIP tote bags filled with some of their best selling products? Let us know in the comments below.