Clinique’s Black Friday sales have been pretty consistent with their promotions over the years, and based on past trends, 2025 looks like it’ll follow a similar pattern. Here’s a breakdown of everything I’ve found and what you can likely look forward to—dates, discounts, gift-with-purchase details, and a few specific examples from last year’s sale.
When Will the Sale Start?
Clinique is expected to launch their 2025 Black Friday sale on Saturday, November 22, 2025, which is five days before Thanksgiving and six days before Black Friday itself. That early start date isn’t surprising—they’ve done that in previous years to get ahead of the rush.
From what I can tell, the sale should run for about two full weeks. Unless they change things up this year, the final day of the promotion is expected to be Friday, December 5 at 11:59 PM Pacific Time. That means the sale should stay live beyond Cyber Monday, giving you more than enough time to shop (unless something sells out early, which can happen).
Where to Shop
You’ll be able to access the deals online at clinique.com. Some of the offers may also appear through retailers like Ulta, Sephora, or department store counters, but the big exclusive deals—especially gift-with-purchase sets—are typically reserved for Clinique’s official site.
What Will the Discount Be?
If they stick with the same model as last year, Clinique will offer a 30% discount sitewide on most items. The discount won’t be automatic—you’ll need to enter a promo code at checkout to get the deal.
In 2024, the code was HOLIDAY, and there’s a good chance they’ll use the same or a similar one again this year. That promo code applies to eligible products sitewide, though there are usually a few exclusions—sometimes new arrivals, select limited-edition products, or items already marked down as part of other bundles.
There’s no minimum order required to use the 30% off code itself, but if you want free shipping, you’ll need to spend at least $50—unless you’re a Smart Rewards member, in which case shipping is free no matter how much you spend. If you’re not already a member, it’s free to sign up, and it can make a difference if you’re placing smaller orders.
Gift With Purchase Details
One of the key things that makes Clinique’s Black Friday event different from other beauty brands is the free gift-with-purchase they offer. In 2024, they ran a deal where if you spent $85 or more, you could enter the same promo code (HOLIDAY) and receive a free 5-piece gift set.
The exact contents of the gift can change year to year, but based on past versions, these kits typically include:
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A travel-size cleanser (like Liquid Facial Soap or All About Clean)
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A deluxe-size moisturizer (such as Moisture Surge or Dramatically Different)
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A mini mascara (often High Impact Mascara)
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A lip product (like Chubby Stick or Pop Lip Color)
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A small zip-up cosmetic bag
It’s a one-gift-per-purchase offer, and it’s usually while supplies last. Once they run out, they might either pull the offer or swap in a different one. If you’re aiming to get that gift, it’s best to shop earlier in the sale window.
What to Buy: Best Categories and Products to Watch
Clinique covers a wide range of skincare and makeup, but some items definitely stand out more than others—especially during a 30% off sale. If you’re not sure where to start, here are a few categories and products that are usually worth the discount.
1. Skincare Staples
This is what Clinique is best known for, and their skincare best-sellers are almost always included in the Black Friday deal.
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Dramatically Different Moisturizing Lotion+ – A classic moisturizer that works for dry and combination skin types.
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Moisture Surge 100H Auto-Replenishing Hydrator – One of their most popular gel moisturizers, especially good for layering in dry winter months.
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Take The Day Off Cleansing Balm – A cult favorite makeup remover that’s gentle and effective, especially around the eyes.
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All About Eyes – A lightweight eye cream that helps with puffiness and dark circles.
2. Acne and Treatment Products
Some of their treatment-focused products get a little pricey, so the 30% off helps take the edge off.
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Acne Solutions Clinical Clearing Gel
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Even Better Clinical Radical Dark Spot Corrector
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Smart Custom-Repair Serum
These typically retail between $30 and $90 depending on the size, so saving a third of that adds up fast.
3. Makeup
Clinique doesn’t have the flashiest makeup line, but it’s solid for everyday use. Their foundation and lip products are standouts.
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Even Better Makeup Broad Spectrum SPF 15 – A medium-coverage foundation that works for dry to combination skin types.
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High Impact Mascara – Simple, dependable, and often included in gift sets.
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Clinique Pop Lip Colour + Primer – A creamy lipstick with a built-in smoothing base.
Their makeup brushes and compacts can also be included in the promo, but availability varies.
4. Men’s Skincare
Clinique for Men doesn’t have a huge lineup, but if you’re looking for gift options or want to restock basics, it’s a good time to buy.
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Clinique for Men Face Scrub
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Clinique for Men Moisturizer
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Clinique for Men Maximum Hydrator
These are usually priced similarly to the main skincare line, and again, the 30% off helps make them more accessible.
5. Gift Sets and Holiday Kits
Around this time of year, Clinique drops a lot of holiday sets—many of which are already priced at a value compared to buying items individually. During the Black Friday sale, those bundles are sometimes eligible for the additional 30% off, which makes for a pretty solid double discount.
Last year, some examples included:
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Moisture Surge Set – Full-size Moisture Surge 100H plus travel-sized toner and overnight mask.
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Mini Must-Haves Set – Small-size mascara, cleanser, lip gloss, and lotion in a pouch.
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Fragrance Sets – Happy and Aromatics gift boxes that included body wash and lotion along with a small perfume.
These tend to go fast—especially the ones under $50 or featuring best-sellers—so if you’re eyeing one, don’t wait too long to grab it.
What Might Be Excluded?
Like most sales, Clinique’s Black Friday promotion comes with a few terms and conditions. While the majority of the site is usually fair game, some products might be excluded, including:
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New launches
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Items already on clearance
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Select holiday exclusives
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Gift cards
Also, there’s a limit of one free gift per order, and you can’t stack multiple promo codes. So you’ll need to choose between the 30% off deal and the free gift if they require separate codes (though in past years, one code unlocked both, which was convenient).
If you’re unsure whether something is eligible, it’s a good idea to add it to your cart and enter the promo code. If the discount or gift doesn’t apply, you’ll see that right away.
Last Year’s Black Friday Ad
Black Friday Ad History
Don’t remember what Clinique offered at last year’s Black Friday sale? What about two, three or four years ago? We have you covered — All of their previous ad scans spanning back through 2014 are posted below. Enjoy!
- 2024: Page 1, 2, 3 and 4.
- 2023: Page 1, 2 and 3.
- 2022: Page 1.
- 2021: Page 1.
- 2020: Page 1 and 2.
- 2019: Page 1 and 2.
- 2018: Page 1 and 2.
- 2017: Page 1.
- 2016: Page 1.
- 2015: Page 1 and 2.
- 2014: Page 1, 2 and 3.
Questions & Comments
What do you plan on picking up this year at Clinique’s Black Friday sale this year? Let us know in the comments below.
