Updated on Saturday, November 2, 2024: If you can believe it, we’ve been tracking Lacoste’s Black Friday sales for a decade now. And while they aim to make the sales appear different each year, the deals and sales schedule tend to be quite similar. Here’s what we are expecting this year:
- Lacoste will likely kick off early Black Friday deals a little over a week before Thanksgiving, expected on or around Tuesday November 19, 2024 (that’s after some pre-BF deals that usually come at the beginning of November). From the tricky marketing messaging, you may even mistake it for the main event. But wait, you’ll be better off to wait until the main event… that’s likely to arrive a week later on Tuesday November 26, 2024 (two days before Thanksgiving).
- You can expect Lacoste of once again offer up to 50% off at all Lacoste Boutique in the U.S. and online (up to 40% off expected during their early Black Friday deals). It’s not a storewide sale as some items will be excluded, but historically there will be plenty to choose from.
- The sale always excludes any of their airport shops/locations and outlet stores. Usually no promo code is needed as the discount is automatically applied to all qualifying items.
- Lacoste’s Black Friday 2024 sale is expected to run through the long weekend, ending early in the morning on Tuesday December 3, 2024, the day after Cyber Monday.
- A copy of last year’s Black Friday ad and official terms are posted below. Check it out to get a general idea of the type of sale that they typically run.
As always, we will be posting Lacoste’s Black Friday 2024 ad and everything else you’ll need to know right here on this page the moment we have the details. Check back with us for the latest updates or join to our newsletter to stay informed. See you again soon!
Last Year’s Black Friday Ad
Lacoste’s Black Friday 2024 Sales Schedule
Lacoste’s early and pre-Black Friday deals typically kick off at the beginning of November. But if you can hold the urge to shop early, you’ll likely be better off shopping the main event that is expected to begin on the Tuesday before Thanksgiving. The sale will likely run into Cyber Monday. So if we assume they will do the same scheduling again this year, then these are the BF sale start and end dates that you can expect to see:
- Expected pre-BF sale start date: By Tuesday November 5, 2024.
- Expected early BF sale start date: Tuesday November 19, 2024.
- Expected main BF sale start date: Tuesday November 26, 2024.
- Expected BF sale end date: Tuesday December 3, 2024 at 3:00 AM EST or while supplies last.
Lacoste’s Black Friday Ad History/Archive
Want to see some of Lacoste’s previous Black Friday ad scans? Then here’s an archive of their older ads spanning back through 2014:
- 2023: Page 1 and 2.
- 2022: Page 1 and 2.
- 2021: Page 1 and 2.
- 2020: Page 1.
- 2019: Page 1 and 2.
- 2018: Page 1 and 2.
- 2017: Page 1.
- 2015: Page 1.
- 2014: Page 1 and 2.
Questions & Comments
What are you planning on buying at Lacoste this Thanksgiving weekend? A new polo shirt, sneakers, hoodie, dress, pants or something else? Let us know in the comments below.
