Black Friday is always a busy shopping day, and Shoe Carnival is expected to have another big sale in 2025. If you’re looking for discounts on boots, sneakers, and more, here’s a look at when the sale will likely happen, what kinds of deals to expect, and examples based on last year’s event.
Black Friday 2025 Sale Dates
The sale this year is expected to begin on Wednesday, November 26, 2025, the day before Thanksgiving. However, the biggest deals usually show up on Black Friday itself (Friday, November 28, 2025). The event should end at 11:59 pm EST that night online at shoecarnival.com, or when stores close, while supplies last.
Typical Discounts and Categories
Shoe Carnival typically advertises up to 65% off during Black Friday. In 2024, deals included:
-
Women’s boots for $19.98 (regularly up to $59.99)
-
Kid’s boots for $19.98 (regularly up to $44.99)
-
Men’s boots starting at $39.98 (regularly up to $84.99)
-
Athletic shoes from Adidas, Puma, Vans, and Skechers starting at $29.98 (regularly up to $90)
-
Up to 30% off select Nike styles
In-Store and Online Extras
Last year, Black Friday morning included special doorbusters from 7:00 am to 1:00 pm, plus a mystery reward card for the first 50 people in line. Shoe Perks members also received a $10 store reward.
Online, everything not already on sale was 25% off with code BLACKFRIDAY. Exclusions applied, including Nike, Crocs, Converse, Vans, New Balance, Timberland, Birkenstock, and several other major brands.
Last Year’s Black Friday Ad
Black Friday Ad History
Interested in viewing some of Shoe Carnival’s older Black Friday ads? Then you’ve come to the right place! Follow the links below to see the last few years of ad history.
- 2024: Page 1, 2, 3, 4 and 5.
- 2023: Page 1, 2, 3 and 4.
- 2022: Page 1, 2 and 3.
- 2021: Page 1, 2 and 3.
- 2020: Page 1 and 2.
- 2019: Page 1, 2, 3 and 4.
- 2018: Page 1, 2, 3 and 4.
- 2017: Page 1, 2, 3 and 4.
- 2016: Page 1, 2, 3, 4, 5 and 6.
Questions & Comments
Do you already have your favorite shoes picked out? Then let us know what you’ll be getting at Shoe Carnival this Black Friday in the comments below.