Updated on Monday, December 9, 2024: Under Armour’s After Christmas Sale, known as their “Semi-Annual Sale,” is one of the most anticipated shopping events for those looking to snag premium sportswear and activewear at significantly reduced prices. Here’s everything you need to know about this event, from expected discounts to sale dates, and why it’s worth marking your calendar.
Sale Overview
Under Armour’s After Christmas Sale traditionally focuses on clearing out inventory from their outlet section. You can expect discounts of up to 50% off the lowest prices on outlet items. Last year, shoppers could use a promo code—NEWYEAR—to unlock these extra savings, and it’s likely a similar code will be offered this year.
Keep in mind, these deals won’t apply to full-priced merchandise; the sale exclusively targets discounted and outlet items. This strategy makes it an excellent opportunity to pick up everything from athletic shoes and performance apparel to accessories at prices that are difficult to beat.
When and Where to Shop
- Expected Start Date: December 25, 2024
- Expected End Date: January 2, 2025, 11:59 PM PST
- Availability: Online only at underarmour.com.
Under Armour’s After Christmas Sale is predominantly an online event. Keep in mind that everything is available only while supplies last. Since this sale is hugely popular, you can expect many best-selling items to sell out quickly. If you have specific pieces on your wish list, it’s best to shop as early as possible.
Discount Levels and Savings
The centerpiece of this sale is the extra 50% off outlet prices, applied at checkout when you use the promo code. With thousands of items likely included, you’ll see significant markdowns across a range of categories:
- Footwear: Expect a wide variety of running shoes, basketball shoes, and training sneakers at steep discounts. These items often go quickly, especially in common sizes.
- Apparel: Shop everything from moisture-wicking tops and leggings to hoodies and outerwear designed for cold-weather workouts. This is also a great time to stock up on workout essentials like shorts and T-shirts.
- Accessories: Look for deals on items like backpacks, hats, socks, and water bottles. These smaller items are great for completing your gear setup or finding practical gifts.
It’s worth noting that Under Armour’s Semi-Annual Sale only happens twice a year, making this one of the best opportunities to stock up on discounted gear before prices return to normal.
Key Shopping Tips
To get the most out of Under Armour’s After Christmas Sale, here are some tips to help you navigate the event and score the best deals:
- Shop Early: The sale starts on December 25, but some of the most popular sizes and styles could sell out within the first day or two. If you have a specific item in mind, plan to shop as soon as the sale goes live.
- Use the Promo Code: Don’t forget to check Under Armour’s website for the promo code to unlock the extra 50% discount. Last year’s code was NEWYEAR, so keep an eye out for a similar one.
- Check the Outlet Section: Focus your search on the outlet section of the website, as the sale primarily applies to these discounted items.
- Filter by Size: To save time, use the size filter on the website to quickly find items available in your size. This can help you avoid falling in love with something that’s already sold out.
- Sign Up for Emails: If you’re not already subscribed to Under Armour’s email list, consider signing up. You may receive early access to the sale or notifications about additional promotions.
- Review Return Policies: Double-check the return policy for outlet purchases. In some cases, clearance or deeply discounted items may be final sale.
Popular Items to Look For
Under Armour’s sale typically includes a broad selection of products, but certain categories tend to stand out:
- Performance Footwear: Whether you’re a runner, a basketball player, or just looking for comfortable everyday sneakers, Under Armour’s footwear often receives significant markdowns during this sale. Popular lines like the HOVR series and Charged Assert are likely to be featured.
- ColdGear Apparel: Winter is in full swing during this sale, so look for ColdGear leggings, compression shirts, and jackets designed to keep you warm during outdoor activities.
- Sports Bras and Compression Gear: Under Armour’s high-performance compression gear and sports bras are staples for athletes and fitness enthusiasts, and they’re often included in the sale.
- Outerwear: Lightweight jackets, hoodies, and vests designed for layering are usually part of the sale, making them a smart purchase for transitioning between seasons.
- Accessories: Backpacks, duffel bags, and caps are frequently discounted and are excellent options for anyone needing stylish yet functional gear.
Last Year’s Ad
History
See below for Under Armour’s last few years of sale history. It’ll help you get a better idea of the types of deals they typically run in the days after Christmas and into the new year.
- 2023: Page 1.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10.
- 2021: Page 1.
- 2020: Page 1, 2, 3 and 4.
- 2019: Page 1, 2, 3, 4 and 5.
- 2018: Page 1, 2, 3, 4, 5 and 6.
- 2016: Page 1.
We’re also tracking Under Armour’s Black Friday, Cyber Monday, Memorial Day and Labor Day sales. Be sure to take a look and see how the offers differ throughout the year.
Questions & Comments
What are you looking to pick up for yourself at Under Armour’s After Christmas Sale? Leave your comments below.
