Updated on Saturday, November 2, 2024: Winter is UGG season and there’s no better time to pick up a new pair or two than during their upcoming Black Friday sale. And while there’s still a little bit of time left to go until the event officially arrives, based on the last decade that we’ve been tracking them, we pretty much know what to expect. Here’s what we are predicting this year:
- Be on the lookout for the event to begin on Wednesday, the day before Thanksgiving, and end on Cyber Monday or while in-stock supplies last.
- Expect to save anywhere from 30% to 60% off select sale styles. Note: it’s not a site-wide sale. You can take a look at last year’s featured sale items posted further down this page to get a general idea of what’s to come.
- Free shipping is also typically offered on UGG orders of $125+ or more during Black Friday.
UGG’s official Black Friday ad, sale highlights and terms will be posted here the moment we get them. Of course all of you joined to our newsletter will be the first to know once we know more. See you again soon!
Last Year’s Black Friday Ad
UGG’s Black Friday 2024 Sales Schedule
UGG opens up their “closet” deals several times a year and one of those times is over Thanksgiving weekend. We’re almost certain that the deals will begin on Wednesday, the day before Thanksgiving, and end on Cyber Monday. However, you can expect some of their most popular styles to sell out in common sizes before then so it’s always better to shop earlier than later.
- Expected Black Friday sale start date: Wednesday November 27, 2024 at 12:01 AM PST (that’s the day before Thanksgiving).
- Expected Black Friday sale end date: Cyber Monday, December 2, 2024 at 11:59 PM PST or while in-stock inventory lasts.
Keep in mind that these dates are still just our predictions and, at the moment, unconfirmed. We’ll post the official sale dates for 2024 as soon as we are able to confirm them.
UGG’s Black Friday Ad History
We’ve been tracking UGG’s Black Friday ads for a number of years now and have built an extensive archive of their previous ad scans. You can take a look at them below.
- 2023: Page 1, 2, 3, 4, 5, 6 and 7.
- 2022: Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 and 14.
- 2021: Page 1, 2, 3, 4, 5, 6 and 7.
- 2020: Page 1, 2, 3, 4, 5 and 6.
- 2019: Page 1, 2, 3, 4 and 5.
- 2018: Page 1.
- 2017: Page 1 and 2.
- 2016: Page 1, 2, 3 and 4.
- 2015: Page 1.
- 2014: Page 1.
Questions & Comments
What new boots are on your Thanksgiving weekend shopping list this year? Let us know in the comments.
I went from being so against them, when they first became so popular, to becoming their biggest fan few years later after trying them on. Have 10 pairs already and counting! Super comfy and warm beats the looks who some people despise. Maybe they are not making my feet look sexy but I don’t care. When it’s cold outside I want to be warm, period. And those boots serve the purpose! Napa Short Zipper boots are next for me on Black Friday.
I wish that one day UGG will run a store-wide sale vs. just sale items. My husband’s been looking to pick up the men’s Butte winter shoes on sale to replace the his beat up ones he got a few years ago but we can’t seem to find any good deals on them. Maybe we’ll go with Sorel with his next winter boots as they many seem to be similarly cold-rated but priced significantly less when on sale.
I’ll probably just pick up a pair of Ugg’s classics boots depending on the discount offered… they’re the most comfortable for my odd shaped feet :-/