Under Armour's Black Friday 2024 Sale - The Event is Live!

Updated on Sunday, November 24, 2024: From shirts to jackets, shoes to backpacks, Under Armour has got it all to keep you stylish and comfortable for whatever sport or activity that you’re into. And the time to stock up on all your favorites is now here… their annual Black Friday event officially kicked off today! So how much can you save? Let’s take a look

This year Under Armour is offing 30% off sitewide on all full-priced items in-stock both at their retail stores (a.k.a. UA Brand House stores) and at underarmour.com. You can also pick up 50% off all items in their outlet section online and at their physical outlet stores (a.k.a. UA Factory House stores).
Under Armour’s Black Friday event ends on Cyber Monday, December 2, 2024.
Obviously, as with all storewide discounts, some exclusions will apply. Not only is it not applicable towards gift card purchases, tax charges and shipping fees, but also on certain collections (i.e. Curry shoes, Unstoppable, HeatGear OG, and Rich Fresh Tracksuits). You can see the official offer terms and conditions posted in the ad scan below for complete details.
So should you shop UA this Black Friday? If we look at it historically at their After Christmas sale, they offered an extra 50% off the lowest price in their outlet section but no discount on any regularly priced merchandise. Both at their Memorial Day and Labor Day sales we typically see an extra 30% off the lowest listed sale price only in their outlet section.
For those of you that regularly take advantage of Under Armour’s ongoing 20% off military, first-responder and teacher discount, keep in mind that usually this offer can not be combined with any site or storewide promotions. Of course it doesn’t hurt to try, especially if shopping in-stores as the cashier may manually override any restrictions.
Remember, besides Under Armour, we’re tracking Black Friday 2024 ads on a number of similar sporting gear brands. That includes Nike, Reebok, Puma, ASICS, Hoka, and Lululemon. Stores like Walmart, Target, Dick’s Sporting Goods, Big 5 and Costco should also have some deals on Under Armour gear this upcoming Thanksgiving weekend.

Table of Contents

Under Armour’s Black Friday 2024 Ad

Black Friday 2024 Start & End Dates

Although the specific featured items tend to differ from year to year, Under Armour’s Black Friday sales schedule pretty much repeats itself; the event kicked off on the Sunday before Thanksgiving and will last through the long weekend, ending on Monday night.

Confirmed BF start date: Sunday, November 24, 2024 at 12:01AM PT.
Confirmed BF end date: Monday, December 2, 2024 at 11:59PM PT or while in-stock inventory lasts.

Ad History

Are you wondering how Under Armour’s Black Friday event have evolved over the year? Then follow the links below to view the last few years of their ad scan history.

2024: Page 1, 2 and 3.
2023: Page 1, 2 and 3.
2022: Page 1.
2021: Page 1 and 2.
2020: Page 1.
2019: Page 1.
2018: Page 1, 2, 3 and 4.
2017: Page 1, 2 and 3.

The Under Armour sign is illuminated at their Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.

Hundreds of shoes are on display at the Under Armour Factory Outlet store in Camarillo, CA. Photo by Witold Sadowski.

Questions & Comments

What new gear are you planning on picking up this holiday weekend at Under Armour? Some workout sweats? A new hoodie? Or how about a new pair of running shoes? Let us know in the comments section below.

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